Perspectives of customer relationship management (CRM) : theory, results of an empirical study from Switzerland and management implications | ZHAW digitalcollection
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IEEE
DIN ISO-690
Chicago
MLA
Siems, F., Rüeger, B., Hannich, F., Kraus, S., Hillbrand, C., & Karla, J. (2012). Perspectives of customer relationship management (CRM) : theory, results of an empirical
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