Let's Talk Luxury Series - Executive Training Course
High-end Customer Experience & Luxury Selling: Essential Retail, Service & Sales Expertise to Win Demanding Customers
Planned start: Spring 2024
International customer expectations in the upmarket & luxury segment are high and increasingly diverse. Salespeople, frontline brand representatives, service- and experience providers must be competent across cultures, channels and consumer types.
In this 4-session-course you will learn the fundamentals of luxury, high-end customer experience and selling, and acquire essential skills to successfully design, execute and improve customer experience and service performance in high-end settings. The course is designed to provide a versatile, effective and engaging learning experience and taught by experienced professionals and academic experts.
Target group: International professionals in junior positions in the luxury and related industries; participants aspiring to work in retail, sales and other experienced-focused functions in the luxury & creative context; business graduates (Master’s level) with an interest in entering the luxury industry and ideally prior work experience in the field.
Course Format
Teaching format / Duration:
- 2 evening sessions (online) for input lectures
- 2 days (Fr / Sat) on-site in Zurich / Switzerland
including field trips, company visits, inputs by industry experts (eg representatives from IWC), networking events, gastronomic experiences & closing ceremony
Class size: min. 12 / max. 16 participants
Content
- Session 1 (online):
Introduction to luxury (definition, dynamics)
Megatrends in supply and demand
- Session 2 (online):
The luxury brand
Customer experience (CX) concepts and frameworks
- Session 3 (Friday, on-site)
- Session 4 (Saturday, on-site) in Zurich
The luxury experience & new retail concepts
Selling luxury: key concepts and practical application
Creating luxury experiences through collaboration
Networking with industry professionals & peers
Interactive online & offline learning experience with hands-on tasks and discussions, field trip & company visits
Taught and coached by top academic experts & professionals from high-end companies.
Personal coaching for individual & group tasks by dedicated ZHAW SML faculty.
Costs
Price per participant: CHF 2850.- (VAT, travel costs/accommodation not included)
Diploma: Participants who successfully complete the course receive a certificate of attendance by the Zurich University of Applied Sciences, School of Management & Law (AACSB accredited)
