Business psychology
The section Business Psychology analyses relevant personal characteristics of entrepreneurs at the individual level in order to explain their mindsets, beliefs and behavioural patterns and to develop and consolidate founders in entrepreneurship. Since most entrepreneurs start up in teams, we analyse their ideal team dynamics and constellation. We accompany and strengthen the founding teams on their way from the business idea to the consolidated start-up.
Level of the individual
- Growth mindset for more agile actions, for seizing opportunities, for dealing with challenges, for a culture of error and learning, and for developing solutions that lead to entrepreneurial success.
- Grit as a driver of success - through perseverance and passion.
- Resilience as resistance and the ability to successfully and healthily overcome difficult entrepreneurial challenges.
Team level
- Mindset constellation for sustainable and effective team design in start-ups.
- Team Entrepreneurship for the dynamics and development of teams in all phases of founding a company.
Product level
- Bricolage for the ability to act as an entrepreneur with few resources and the available potential and to build a start-up.
- Serendipity for the ability to create opportunities for innovation and novelties with great potential and impact.
Research topics
- What is the persona of an entrepreneur? Which traits (personality traits) and which skills (abilities & skills) are conducive and conducive to entrepreneurship?
- Which entrepreneur founds when? What biographical characteristics characterise founders and what advantages and disadvantages do they have for entrepreneurship?
- What psychological factors influence entrepreneurship? How do mindsets, grit and resilience contribute to sustainable business creation and development and what support do founders need?
- Which socio-psychological factors influence entrepreneurship? How do interactions and constellations in start-up teams have a positive effect on motivation, perseverance, conflict management and fluctuation?
- How can sustainable and future-proof products and services be created through entrepreneurship? How does the inclusion of a network (bricolage) and research, expertise and randomness (serendipity) generate ideas that lead to innovations and novelties?
- How can growth-orientated mindsets be promoted at a societal level? How can we promote entrepreneurship, solution-orientated thinking and innovative action involving all stakeholders at a societal level?
Projects
Salary study 2024: The professional association Bibliosuisse is conducting a salary study for personal and institutional members in collaboration with the Zurich University of Applied Sciences.
Study Week: Sustainability & Innovation. In collaboration with the Environmental and Sustainability Psychology Division, the Business Psychology Division organised the "Sustainability & Innovation" study week in Groningen / NL.
Meet the Entrepreneurs: State of Meetings Report 2023. In collaboration with the Zurich University of Applied Sciences, the scheduling giant Doodle conducted a global study to find out how our meeting behaviour will have changed in 2023.
News & Activities
- Visit of the Centre for Expertise Entrepreneurship at the Hanze University of Applied Sciences (HUAS)
- Press release on the State of Meetings Report 2023 by Doodle AG in collaboration with the Business Psychology Group
- Interview on buying behaviour in the run-up to Christmas with FM1 Today
