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School of Applied Linguistics

Labs of the School of Applied Linguistics

Our labs provide research-based services with customised solutions for communication challenges. As an innovative interface between the worlds of practice, research and education, we are available to answer your queries.

Digital Discourse Lab

The Digital Discourse Lab provides solutions for the linguistic analysis of the digitised public sphere. In the lab, partners from the realms of research, business, politics and society can access discourse research in a targeted manner. The results include data-based situation reports, innovative analysis practices and the moderation of strategy dialogues.

LAIC Lab

Language Accessibility and Inclusive Communication – the LAIC Lab communicates, coordinates and develops solutions in the area of accessible communication.

IAM MediaLab

The IAM MediaLab is an incubator for ideas and innovation. Using design-centred methods, we support internal and external partners in successfully managing complex challenges and projects. We focus on what might become relevant in the professional fields of journalism, communication and marketing in the future.

Usability Lab

Usability and user experience (UX) are decisive factors for the success of products. This applies to software and programs, such as websites and apps, as well as physical products, including coffee machines, measuring devices and their associated usage information. The ZHAW Usability Lab supports people-centred product development in the areas of research, business services, teaching and continuing education.

Swiss Global Competence Lab

The Swiss Global Competence Lab is a dynamic, transdisciplinary innovation platform of the ZHAW and its Swiss partner institutions and offers research and expert services relating to the internationalisation of organisations.