Study programmes
Would you like to embark on a career in the field of journalism or organisational communication? A communications study programme at the IAM will allow you to acquire the practical skills and qualification you require to turn this dream into a reality.
BA in Communication
In the BA in Communication, you will acquire in-depth specialist knowledge and practical experience that you can reflect upon and hone further in our newsroom and student editorial office. During the BA programme, you are coached by professionals from the industry who will work with you to develop and improve your skills.
We provide you with the tools you need to succeed in the world of media:
- Multimedia storytelling (text in D/E, image, audio, video)
- Media production (print, web, radio, TV, AR/VR)
- Live appearances
- Social media
- Visual communication and media design
- PR and marketing
- Data analysis
- Critical thinking
Master's degree programmes
Do you want to expand your communication skills? The IAM offers two thematic specialisations in two Master’s degree programmes: the specialisation in Strategic Communication Management as part of the MA in Applied Linguistics and the specialisation in Publishing and Communication as part of the MA in Art Education. The IAM also participates in the MA in Journalism, which makes students eligible to pursue doctoral studies.