Why choose Information Design

The specialisation in Information Design combines linguistic-communicative aspects with technical and specialist ones. The only programme of its kind in Switzerland, it qualifies you for a career in technical communication and its interface areas. Students learn to create and manage usage information and subject-specific content for various target audiences, purposes and media. They become familiar with issues related to the usability of information products such as websites, apps and software, and practice usability testing. Students also have access to our fully equipped usability lab, including an eye tracker, where products and usage information can be tested and further developed using various methods such as user-centered design.

Areas of expertise

In the specialisation in Information Design, you specialise in information design in the digital workplace and thus in cross-disciplinary communication. You gain knowledge in the fields of user experience and usability testing and learn how to prepare complex technical content for various target audiences and media.

/ Conceptualising and implementing usage information

/ Analysing and optimising texts with localisation challenges in mind

/ Project management 

/ Expertly applying standardisation techniques for text creation

/ Optimising technical texts with regard to their comprehensibility

/ Working with editing systems

/ Creating and editing HTML and XML files

/ Addressing various formatting contexts with CSS3

/ Embedding existing web frameworks in HTML

/ Preparing, conducting and evaluating usability tests and developing suggestions for improvement based on the identified issues

/ Applying typography rules, font design, sentence structuring and formatting

/ Introducing and implementing terminology management in companies

/ User experience and user centered design

Career opportunities

The BA in Multilingual Communication with a specialisation in Information Design opens up numerous career opportunities both in Switzerland and abroad as well as in large and small internationally active companies. Jobs in this field include:

• Information architect: these specialists are responsible for designing and organising the structure of information on digital platforms such as websites and apps. They develop hierarchical structures, navigation systems and taxonomies to ensure that users can find and use content in an intuitive fashion. Information architects analyse user needs, conduct usability tests and work closely with UX designers and developers in order to deliver an optimal user experience.
• Technical writer: this role is responsible for creating precise and well-structured technical documentation. This includes user manuals, operating instructions and technical reports that are easily understood by both end-users and technicians. Technical writers work closely with engineers and developers to communicate complex technical information clearly and comprehensibly.
• UX writer: these experts write and optimise texts that improve the user experience (UX) on digital platforms. UX writers create clear, concise and user-friendly texts for user interfaces, such as button labels, error messages, tooltips and in-app guides.  They work hand in hand with UX designers, project managers and developers to ensure that the text’s tone and language align with the brand voice while helping users to interact with the software.