The WHO identified vaccine hesitancy as one of the ten major threats to global health. It can be assumed that the public discourse has a significant influence on the individual vaccine decision. Thus, to understand and counter vaccine hesitancy, it is crucial to understand how media reports on vaccination, how ...

As part of the EU-funded Erasmus+ project "Creative Agility", the ZHAW, together with adult education partners from Liechtenstein, Germany and Austria, is exploring how art-based strategies transform digital and analog communication in organizations. The aim of the project is to develop a curricular training concept ...

The company is subject to change processes. And with it organizations, institutions and companies. The way we think, act and communicate is changing. How do we respond to these changes? How do we shape change? With which images, with which stories do we tell about ourselves? How do we give our social, ...

The containment of the COVID19 pandemic relies heavily on the communication between public health organizations and individual social groups. Therefore, public discourses and discursive practices of specific audiences play a crucial role in the policy implementation during a pandemic. Through discourse analysis ...

The effects of the COVID-19 pandemic force researchers to identify and classify the many different events and developments during the crisis period within a short period of time in order to develop and work on targeted research questions on COVID-19. The data and digital tools of corpus and discourse linguistics ...

Due to the increase in antimicrobial resistance in Switzerland and in the light of the health policy priorities "Health 2020", the Confederation has launched a national strategy against antibiotic resistance (StAR strategy) in cooperation with the Federal Office of Public Health (FOPH), Food Safety and Veterinary ...

Issues surrounding the production, supply, and use of energy will be of concern to Switzerland in the next few years and the decades to come. In the project “Energy discourses in Switzerland”, researchers in the ZHAW School of Applied Linguistics are investigating the communicative prerequisites for the ...