Dr. Thorsten Busch

Work at ZHAW

Position

Senior Lecturer

Focus

digital business ethics, technology ethics, AI ethics, digital games, digital marketing ethics, digital sustainability

Teaching

Before joining ZHAW, Thorsten Busch taught digital business ethics, responsible innovation, digital games, and digital marketing ethics at the University of St. Gallen (CH), Trinity Business School (IE), and HEC Montréal (CA).

Experience

In recent years, Thorsten Busch has been teaching digital business ethics, responsible innovation, digital games, and digital marketing ethics at the University of St. Gallen (CH), Trinity Business School (IE), and HEC Montréal (CA). His research on a wide range of issues in digital ethics has been published in outlets such as the Journal of Business Ethics, Ethics & Information Technology, and Convergence, and it has been presented at leading international institutions, including MIT (US), University of Oxford (UK), and McGill University (CA). Among other positions, Thorsten was a Postdoctoral Fellow in game studies at Concordia University in Montréal (CA), a Visiting Assistant Professor in corporate social responsibility at the University of Konstanz (DE), and a Senior Research Fellow in data ethics at the University of St. Gallen (CH).
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2007 - today

Education and Continuing education

Education

M.A./Ph.D.
Thorsten Busch holds an M.A. in political science, economics, and management from the University of Oldenburg (DE) and a Ph.D. in organizational studies and cultural theory from the University of St. Gallen (CH). In 2010, he took part in the Oxford Internet Institute’s Summer Doctoral Programme and was a visiting scholar at Harvard’s Berkman Klein Center for Internet and Society.
2007 - 2013

Network

Social media

www.twitter.com/DigitalEthics

Publications

• Consalvo, Mia; Busch, Thorsten; Jong, Carolyn,

  2016.

  Playing a better me : how players rehearse their ethos via moral choices.

  Games and Culture.

  14(3), pp. 216-235.

  Available from: https://doi.org/10.1177/1555412016677449

• Leicht-Deobald, Ulrich; Busch, Thorsten; Schank, Christoph; Weibel, Antoinette; Schafheitle, Simon; Wildhaber, Isabelle; Kasper, Gabriel,

  2022.

  The challenges of algorithm-based HR decision-making for personal integrity

  .

  In:

  Martin, Kirsten; Shilton, Katie; Smith, Jeffrey, eds.,

  Business and the Ethical Implications of Technology.

  Cham:

  Springer.

  pp. 71-86.

  Available from: https://doi.org/10.1007/978-3-031-18794-0_5

• Busch, Thorsten; Chee, Florence; Sihvonen, Tanja,

  2024.

  Sustenance for whom, and how? : sustainability challenges in the games industry [paper].

  In:

  Canadian Game Studies Association (CGSA) Annual Conference, Montréal, Canada, 15-18 June 2024.

• Busch, Thorsten; Chee, Florence; Sihvonen, Tanja,

  2024.

  Sustaining the future of the games industry : a call to action [paper].

  In:

  Canadian Communication Association (CCA) Conference, Montréal, Canada, 17-21 June 2024.

• Busch, Thorsten; Roth, Florian; Clemente, Marco,

  2023.

  Why do football clubs commit to CSR, and how does that commitment impact their organizational resilience? : the case of “progressive” football clubs in Germany, Switzerland and the UK [paper].

  In:

  39th EGOS Colloquium, Cagliari, Italy, 5-9 July 2023.

• Ebert, Isabel; Busch, Thorsten; Wettstein, Florian,

  2020.

  Business and human rights in the data economy : a mapping and research study.

  Berlin:

  German Institute for Human Rights.

  ISBN 978-3-946499-69-5.

  Available from: https://doi.org/10.21256/zhaw-26910

• Busch, Thorsten,

  2020.

  Data science and the ethics of nudging : lecture at University of St.Gallen, 2020.

• Busch, Thorsten,

  2019.

  Introduction to data ethics : lecture at University of St.Gallen, 2019.

• Leicht-Deobald, Ulrich; Busch, Thorsten; Schank, Christoph; Weibel, Antoinette; Schafheitle, Simon; Wildhaber, Isabelle; Kasper, Gabriel,

  2019.

  The challenges of algorithm-based HR decision-making for personal integrity.

  Journal of Business Ethics.

  160(2), pp. 377-392.

  Available from: https://doi.org/10.1007/s10551-019-04204-w

• Busch, Thorsten; Chee, Florence; Sihvonen, Tanja,

  2024.

  The games industry has never been sustainable : a call to action.

  In:

  ACM Ethical Games Conference, online, 11-12 January 2024.

Publications before appointment at the ZHAW

Thorsten Busch’s research on a wide range of issues in digital ethics has been published in outlets such as the Journal of Business Ethics, Ethics & Information Technology, and Convergence, and it has been presented at leading international institutions, including MIT (US), University of Oxford (UK), and McGill University (CA). Among other positions, Thorsten was a Postdoctoral Fellow in game studies at Concordia University in Montréal (CA), a Visiting Assistant Professor in corporate social responsibility at the University of Konstanz (DE), and a Senior Research Fellow in data ethics at the University of St. Gallen (CH).

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