Dr. Martin Feuz

Work at ZHAW

Focus

Consulting and coaching in evidence-based product, service and business model innovation for scaleups, corporates and individuals. Experience in the healthcare, pharmaceutical, telecommunications and financial services sectors, among others

Teaching

Senior Lecturer and Researcher

Experience

• Experience Director
  PwC Experience Center Schweiz
  2017 - 2020
• Head of Bachelor Interaction Design
  Zürcher Hochschule der Künste
  2014 - 2017
• Founder and CX Strategist
  Bureau Situatif
  2010 - 2017
• Product Manager and Experience Designer
  Swisscom Schweiz AG
  2005 - 2010
• Business Controller
  Swisscom Schweiz AG
  2003 - 2005
• Business Consultant Digital Services
  Heyde AG
  2000 - 2003
• Business Analyst
  UBS Warburg Investment Banking
  1999 - 2000
• Assistant Audit Manager
  KPMG Schweiz
  1994 - 1998

Education and Continuing education

Education

• Doctor of Philosophy (PhD) / Design Research and Cultural Studies
  Goldsmiths College - University of London, UK
  2011 - 2015
• Master of Arts (Distinction) / Culture Industry / Cultural Studies
  Goldsmiths College - University of London, UK
  2007 - 2009
• Bachelor of Business / International Management / Accounting
  Southern Cross University, Lismore NSW, Australia
  1994 - 1998

Network

Social media

Linkedin

Projects

• WISER – Digital ecosystem for environmental data and greenhouse gas accounting / Project leader / laufend
• Smart Hospital – Integrated Framework, Tools & Solutions (SHIFT) / Project leader / laufend

Publications

• Beckenbauer, Angela; Jud, Silvana; Feuz, Martin,

  2021.

  Digital Innovation Sprints : wie Innovationsworkshops digital funktionieren.

  Zeitschrift Führung + Organisation.

  2021(2), pp. 108-110.

• Ziegler, Christian; Feuz, Martin,

  2024.

  Let's know (again), innovators! : wie Evidence-based Innovation Gewissheit für Entscheidungen schafft.

  Zürich:

  Hudson Goodman.

  Available from: https://hudsongoodman.com/de/blog/evidence-based-innovation-whitepaper-2/

• Ziegler, Christian; Feuz, Martin; Yerebakan, Lisa; Kirst, Alyssa; Del Ponte, Paolo; Bosia, Francesco; Walker, Nina,

  2023.

  Datengetrieben ins Zeitalter der Innovation : die evidenzbasierte Revolution.

  Zürich:

  HudsonGoodman.

  Available from: https://hudsongoodman.com/de/blog/evidence-based-innovation-whitepaper-1/

• Siebelink, Roland; Zarpentine, Bryan; Samios, Anna; Founaud, Carlos; Cabugoy, Chuck; Southall, Diana; Miller, Doug; Sandy, Ken; Feuz, Martin,

  2022.

  Midstage momentum : how 50 of the brightest new founders are maximising their startup traction growth and valuation.

  1. Auflage.

  San Francisco:

  Midstage Institute.

  ISBN 979-8-7521-8552-6.

Publications before appointment at the ZHAW

• Decision-making capacity: From testing to evaluation, H. Hermann, M. Feuz, M. Trachsel, N. Biller, Medicine, Health Care and Philosophy, Springer, November 2019.
• Exploratory Health Search: models, assumptions and extended cognition, Institute of Networked Cultures Reader – Amsterdam 2014.
• Personal web searching in the age of semantic capitalism: Diagnosing the mechanisms of personalisation, Feuz, M., Fuller, M., Stalder, F., First Monday, Februar 2011.
• Jedem Google-Benutzer ein eigenes Web, M. Feuz, F. Stalder. Neue Zürcher Zeitung, 7. April 2011.

go back