Dr. Bernadette Sütterlin

Work at ZHAW

Position

Co-Leader Subteam "Energy Behaviour"

Focus

• Perception and acceptance of technologies
• Attitude and behavior change
• Sustainable consumer behavior
• Judgment and decision making

Teaching

• Transformation of Socio-technical Systems (TRANS)
• Field of Technology Analysis (TEFA); input on technology acceptance and social science research methodology
• BW-SMART Smart Living (ZHAW School of Engineering)

Professional development teaching

• CAS Sustainable Smart Cities & Regions – Data, Energy and Mobility
• WBK Grundlagen und Organisation von Sustainable Smart Cities & Regions
• WBK Data, Energy and Mobility for Sustainable Smart Cities & Regions

Experience

• Co-Leader Subteam "Energy Behaviour"
  ZHAW Zurich University of Applied Sciences
  10 / 2023 - today
• Senior Researcher and Lecturer at the Institute of Sustainable Development (INE)
  ZHAW Zurich University of Applied Sciences
  12 / 2018 - today
• Senior Researcher and Lecturer at the Chair of Consumer Behavior at the Institute for Environmental Decisions (IED)
  ETH Zurich
  02 / 2015 - 12 / 2019
• Postdoctoral Researcher and Lecturer at the Chair of Consumer Behavior at the Institute for Environmental Decisions (IED)
  ETH Zurich
  04 / 2012 - 01 / 2015
• Research Assistant (PhD Student) at the Chair of Consumer Behavior at the Institute for Environmental Decisions (IED)
  ETH Zurich
  02 / 2009 - 03 / 2012
• Relationship Manager at Credit Suisse Private Banking
  Credit Suisse
  04 / 2008 - 01 / 2009
• Career Starter (Relationship Management) at Credit Suisse Privat Banking
  Credit Suisse
  10 / 2006 - 03 / 2008

Education and Continuing education

Education

• PhD / Psychology
  ETH Zurich
  02 / 2009 - 03 / 2012
• Master of Science / Psychology
  University of Basel
  10 / 2004 - 09 / 2006
• Bachelor of Science / Psychology
  University of Basel
  11 / 2000 - 10 / 2004

Network

Membership of networks

• Swiss Academic Society for Environmental Research and Ecology (saguf)
• Member of the Horizon Europe “Mission Assembly for Adaptation to Climate Change including Societal Transformation“
• Member of the European Platform for Energy Research in the Socioeconomic Nexus (PERSON)
• Member of the International Association of Applied Psychology (IAAP)

ORCID digital identifier

ORCID ID: 0000-0001-9749-6660

Media presence

Sütterlin, B. (2022, March 12). Climate Change: The Brain Paradox [Klimawandel und Vogel-Strauss-Taktik; Climat : Mon cerveau fait l’autruche] / Interviewer: R. Hitier [Documentary]. Arte.

Projects

• Swiss Smart City Outreach / Team member / laufend
• Living Labs Interfaces for Energy Transition (SWEET LANTERN) / Team member / laufend
• SWEET SWICE - Sustainable Wellbeing for the Individual and the Collectivity in the Energy transition / Project leader / laufend
• SNF Ambizione Evaluation / Team member / laufend
• Swiss Smart City Survey / Team member / abgeschlossen
• DSS_Embrace: A collaborative environment to embrace deep uncertainties in decision making on climate risks / Co-project leader / abgeschlossen
• Evaluation digital neighborhood platform / Project leader / abgeschlossen
• Development/Upscaling of a digital neighborhood platform / Project leader / abgeschlossen
• Integration in the neighbourhood through sustainability projects (IQN) / Team member / abgeschlossen

Publications

• Contzen, Nadja; Perlaviciute, Goda; Steg, Linda; Reckels, Sophie Charlotte; Alves, Susana; Bidwell, David; Böhm, Gisela; Bonaiuto, Marino; Chou, Li-Fang; Corral-Verdugo, Victor; Dessi, Federica; Dietz, Thomas; Doran, Rouven; Eulálio, Maria do Carmo; Fielding, Kelly; Gómez-Román, Cristina; Granskaya, Juliana V.; Gurikova, Tatyana; Hernández, Bernardo; Kabakova, Maira P.; Lee, Chieh-Yu; Li, Fan; Lima, Maria Luísa; Liu, Lu; Luís, Sílvia; Muinos, Gabriel; Ogunbode, Charles A.; Ortiz, María Victoria; Pidgeon, Nick; Pitt, Maria Argüello; Rahimi, Leila; Revokatova, Anastasia; Reyna, Cecilia; Schuitema, Geertje; Shwom, Rachael; Yalcinkaya, Nur Soylu; Spence, Elspeth; Sütterlin, Bernadette,

  2024.

  Public opinion about solar radiation management : a cross-cultural study in 20 countries around the world.

  Climatic Change.

  177(4), pp. 65.

  Available from: https://doi.org/10.1007/s10584-024-03708-3

• Tomic, Uros; Sütterlin, Bernadette; Lobsiger-Kägi, Evelyn; Marek, Reto; Derungs, Curdin; Sandmeier, Ernst,

  2024.

  Reducing hot water consumption through real-time feedback and social comparison using persuasive technologies : evidence from a Swiss energy-efficient district.

  Energy Efficiency.

  17(15).

  Available from: https://doi.org/10.1007/s12053-024-10199-9

• Funk, Angela; Sütterlin, Bernadette; Siegrist, Michael,

  2021.

  Consumer segmentation based on stated environmentally-friendly behavior in the food domain.

  Sustainable Production and Consumption.

  25, pp. 173-186.

  Available from: https://doi.org/10.1016/j.spc.2020.08.010

• Dihr, Marius; Berthold, Anne; Siegrist, Michael; Sütterlin, Bernadette,

  2021.

  Consumers’ knowledge gain through a cross-category environmental label.

  Journal of Cleaner Production.

  319(128688).

  Available from: https://doi.org/10.1016/j.jclepro.2021.128688

• Hoogendoorn, Gea; Sütterlin, Bernadette; Siegrist, Michael,

  2021.

  Tampering with nature : a systematic review.

  Risk Analysis.

  41(1), pp. 141-156.

  Available from: https://doi.org/10.1111/risa.13619

• Funk, Angela; Sütterlin, Bernadette; Siegrist, Michael,

  2020.

  The stereotypes attributed to hosts when they offer an environmentally-friendly vegetarian versus a meat menu.

  Journal of Cleaner Production.

  250(119508).

  Available from: https://doi.org/10.1016/j.jclepro.2019.119508

• Derungs, Curdin; Lobsiger-Kägi, Evelyn; Tomic, Uros; Marek, Reto; Sütterlin, Bernadette,

  2019.

  Occupant-centred temperature reduction in an energy efficient site [paper].

  In:

  CISBAT 2019 Climate Resilient Cities, Lausanne, 4 - 6 September 2019.

  IOP Publishing.

  Available from: https://doi.org/10.1088/1742-6596/1343/1/012146

• Sütterlin, Bernadette; Frei, Debora; Oberkalmsteiner, Jasmin; Lobsiger-Kägi, Evelyn; Tomic, Uros,

  2024.

  Sustainability lifestyle typology.

  Swiss Federal Office of Energy SFOE.

  Available from: https://doi.org/10.21256/zhaw-31386

• Lobsiger-Kägi, Evelyn; Kaschlik, Anke; Brandenberg, Elias; Sütterlin, Bernadette; Nägeli, Tobias; Spiess, Harry,

  2021.

  Integration im Quartier durch Nachhaltigkeitsprojekte (IQN).

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-23696

• Lobsiger-Kägi, Evelyn; Kaschlik, Anke; Sütterlin, Bernadette; Spiess, Harry; Brandenberg, Elias; Carabias-Hütter, Vicente,

  2021.

  Wie Nachhaltigkeitsprojekte zu sozialer Integration im Quartier beitragen können [poster].

  In:

  Book of Abstracts INUAS Konferenz 2021.

  INUAS Konferenz 2021 "Urbane Transformationen: Ressourcen", Online, 3.-5. März 2021.

  HM Hochschule München.

  pp. 300-303.

  Available from: https://www.inuas.org/wp-content/uploads/2021/03/INUAS2021_Book-of-Abstract_FINAL.pdf

• Tomic, Uros; Oberkalmsteiner, Jasmin; Lobsiger-Kägi, Evelyn; Sütterlin, Bernadette; Z'Rotz, Jana; Ohnmacht, Timo,

  2023.

  Unveiling sustainability-related lifestyles : a framework for lifestyle-based segmentation in sustainability research.

  In:

  7th European Conference on Behaviour and Energy Efficiency (BEHAVE), Maastricht, The Netherlands, 28-29 November 2023.

• Sütterlin, Bernadette; Lobsiger-Kägi, Evelyn; Carabias-Hütter, Vicente,

  2021.

  Promotion of environmental and social sustainability through a digital community platform in the context of the Corona pandemic.

  In:

  International Conference of Environmental Psychology (ICEP), Syracuse, Italy, 5-8 October 2021.

• Tomic, Uros; Lobsiger-Kägi, Evelyn; Sütterlin, Bernadette; Marek, Reto; Derungs, Curdin,

  2019.

  2000-Watt-Gesellschaft leben : Planung alleine reicht nicht aus.

  In:

  Book of Abstracts : INUAS Conference 2019: Housing under Pressure.

  INUAS Konferenz 2019 "Wohnen unter Druck. Dynamiken zwischen Zentren und Peripherien", Wien, 4.-6. November 2019.

  Wien:

  FH Campus Wien.

  pp. 96-97.

  Available from: https://www.inuas.org/wp-content/uploads/2019/11/BoA-INUAS-Conference-2019.pdf

• Lobsiger-Kägi, Evelyn; Carabias-Hütter, Vicente; Sütterlin, Bernadette; Buis, Anja; Schwengler, Christian,

  2019.

  Enhancing smart neighborhood life through a mobile app.

  In:

  Book of Abstracts : INUAS Conference 2019: Housing under Pressure.

  INUAS Conference 2019 "Housing under Pressure. Dynamics Between Centers and Peripheries", Vienna, 4-6 November 2019.

  Wien:

  FH Campus Wien.

  pp. 83-85.

  Available from: https://www.inuas.org/wp-content/uploads/2019/11/BoA-INUAS-Conference-2019.pdf

Publications before appointment at the ZHAW

• Goto Gray, S., Sütterlin, B., Siegrist, M., & Arvai, J. (2020). The value of virtue signaling: Corporate sleight-of-hand positively influences consumers’ judgments about social license to operate. Journal of Environmental Management, 260, 110047.
• Hoogendoorn, G., Sütterlin, B., & Siegrist, M. (2020). The climate change beliefs fallacy: the influence of climate change beliefs on the perceived consequences of climate change. Journal of Risk Research, 23(12), 1577-1589.
• Hoogendoorn, G., Sütterlin, B., & Siegrist, M. (2019). When good intentions go bad: The biased perception of the environmental impact of a behavior due to reliance on an actor’s behavioral intention. Journal of Environmental Psychology, 64, 65-77.
• Lienert, P., Sütterlin, B., & Siegrist, M. (2018). Public acceptance of high-voltage power lines: The influence of information provision on undergrounding. Energy Policy, 112, 305-315.
• Siegrist, M., Sütterlin, B., & Hartmann, C. (2018). Perceived naturalness and evoked disgust influence acceptance of cultured meat. Meat Science, 139, 213-219.
• Lienert, P., Sütterlin, B., & Siegrist, M. (2017). The influence of high-voltage power lines on the feelings evoked by different Swiss surroundings. Energy Research & Social Sciences, 23, 46-59.
• Siegrist, M. & Sütterlin, B. (2017). Importance of perceived naturalness for acceptance of food additives and cultured meat. Appetite, 113, 320-326.
• Sütterlin, B. & Siegrist, M. (2017). Public perception of solar radiation management: The impact of information and evoked affect. Journal of Risk Research, 20(10), 1292-1307.
• Sütterlin, B. & Siegrist, M. (2017). Public acceptance of renewable energy technologies from an abstract versus concrete perspective and the positive imagery of solar power. Energy Policy, 106, 356-366
• Waechter, S., Sütterlin, B., & Siegrist, M. (2017). Decision-making strategies for the choice of energy-friendly products. Journal of Consumer Policy, 40, 81-103.
• Siegrist, M. & Sütterlin, B. (2016). People’s reliance on the affect heuristic may result in a biased perception of gene technology. Food Quality and Preference, 54, 137-140.
• Siegrist, M., Hartmann, C., & Sütterlin, B. (2016). Biased perception about gene technology: How perceived naturalness and affect distort benefit perception. Appetite, 96, 509-516.
• Waechter, S., Sütterlin, B., Borghoff, J. & Siegrist, M. (2016). Letters, signs, and colors: How the display of energy-efficiency information influences consumer assessments of products. Energy Research & Social Science, 15, 86-95.
• Lienert, P., Sütterlin, B., & Siegrist, M. (2015). Public acceptance of the expansion and modification of high—voltage power lines in the context of the energy transition. Energy Policy, 87, 573-583.
• Sütterlin, B. & Siegrist, M. (2015). Simply adding the word “fruit” makes sugar healthier: The misleading effect of symbolic information on the perceived healthiness of food. Appetite, 95, 252-261.
• Waechter, S., Sütterlin, B., & Siegrist, M. (2015). Desired and undesired effects of energy labels: An eye-tracking study. PLoS ONE, 10(7), e0134132.
• Waechter, S., Sütterlin, B., & Siegrist, M. (2015). The misleading effect of energy efficiency information on perceived energy friendliness of electric goods. Journal of Cleaner Production, 93, 193-202.
• Siegrist, M. & Sütterlin, B. (2014). Human and nature-caused hazards: The affect heuristic causes biased decisions. Risk Analysis, 34(8), 1482-1494.
• Siegrist, M., Sütterlin, B., & Keller, C. (2014). Why have some people changed their attitudes toward nuclear power after the accident in Fukushima? Energy Policy, 69, 356-363.
• Sütterlin, B. & Siegrist, M. (2014). The reliance on symbolically significant behavioral attributes when judging energy consumption behaviors. Journal of Environmental Psychology, 40, 259-272.
• Sütterlin, B., Brunner, T. A., & Siegrist, M. (2013). Impact of social value orientation on energy conservation in different behavioral domains. Journal of Applied Social Psychology, 43(8), 1725-1735.
• Sütterlin, B., Brunner, T. A., & Siegrist, M. (2011). Who puts the most energy into energy conservation? A segmentation of energy consumers based on energy-related behavioral characteristics. Energy Policy, 39(12), 8137-8152.
• Sütterlin, B., Brunner, T. A., & Opwis, K. (2008). Eye-tracking the cancellation and focus model for preference judgments. Journal of Experimental Social Psychology, 44(3), 904-911.

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