Concept Development for the Digital Management of Car Subscriptions

Description

Projectlead

Dr. Manuel Holler

Deputy Projectlead

Umut Demiriz

Project partners

CARIFY AG

Project status

completed, 09/2020 - 02/2021

Institute/Centre

Institute of Marketing Management (IMM)

Funding partner

Innovationsscheck / Projekt Nr. 48132.1 INNO-SBM