NeuroArcher – Towards the development of an AI-based application for automated customer-specific communication informed by neuromarketing and personality psychology
Key Data
Projectlead
Deputy Projectlead
Co-Projectlead
Christina Hoffmann
Project team
Dr. Jesse Bächler, Anja Collenberg, Dr. Nina Heim, Vera Nina Lenggenhager
Project partners
Brandmind GmbH
Project status
completed, 03/2020 - 07/2021
Funding partner
Innovationsprojekt / Projekt Nr. 31380.1 IP-SBM