The Center for Corporate Responsibility (CCR) deals with issues relating to corporate responsibility and sustainability management. To this end, we develop practice-relevant approaches and tools, support companies in the conception and implementation process, and train specialists. The objective is to create an inductive, research-based model focusing on the EON Italy’s approach to successfully create a green movement within EON Italy. The outcome of this project will be an article to be submitted to a practitioner-oriented journal, such as Harvard Business Review, MIT Sloan Review or California Management Journal. The publication of the article will depend on the findings of the project and the interest of the journal. Depending on the findings, there would be also a possibility to write a second article to be submitted to an academic journal, although this is a secondary objective for this project.