Omnichannel country study for international MedTech company in the dental sector
Description
Development of an omnichannel marketing strategy for servitisation services of a dental MedTech manufacturer: literature research on international best practices, semi-structured interviews with dentists and dental laboratories as well as recommendations for action for the international management.
Key Data
Projectlead
Project team
Project status
completed, 05/2022 - 07/2022
Funding partner
Dental-MedTech-Unternehmen
Project budget
21'000 CHF
