The Atfinity software is a Low-Code/No-Code (LCNC) solution that enables the faster and cheaper implementation and maintenance of digital processes. The company Atfinity currently focuses on banking as market segment, but it is expected that the Atfinity software has a much bigger impact potential also in other market segments. In this project we investigate the Atfinity software, to enable its full impact potential. This includes positioning the Atfinity software among existing technologies for automatic software generation, and identifying the key innovative features for sustainable growth.