neon – promoting financial wellbeing through behavioral design
Description
Neon is Switzerland’s largest independent neobank. In partnership with the Service design team at ZHAW, we want to develop a cutting-edge financial wellbeing platform, rooted in behavioral economics and user-centered design, tailored to empower our customers to make smarter financial decisions.
Key Data
Projectlead
Deputy Projectlead
Project team
Project partners
neon Switzerland AG
Project status
completed, 02/2024 - 02/2025
Funding partner
Innosuisse Innovationsscheck
Project budget
15'000 CHF