The scope of the project included:

• Industry Research: A detailed review of target industries such as e-commerce, retail, media, FMCG, and political research to confirm their suitability for Rapidata’s services.
• Usability Feedback: Multiple iterations of the MVP were tested with users from marketing and political sectors to assess functionality, speed, and ease of use.
• Market Demand Evaluation: Identification of key challenges and opportunities through interviews with industry experts and stakeholders, focusing on rapid survey needs, cost-effectiveness, and speed.
• Recommendations for Growth: Insights from market research and user feedback were used to refine the product, with suggestions for enhancing demographic data collection, expanding survey question formats, and improving the overall user experience.