Dr. Fabienne Bünzli

Network

ORCID digital identifier

ORCID ID: 0000-0002-7953-1423

Publications

• Bünzli, Fabienne; Weber, Wibke; Abdullahu, Fitim; Grabner, Helmut,

  2024.

  Depicting humans, animals, and objects in motion : the effect of implied motion on engagement and persuasion in advertising.

  Journal of Advertising.

  Available from: https://doi.org/10.1080/00913367.2024.2393719

• Bünzli, Fabienne; Weber, Wibke; Abdullahu, Fitim; Grabner, Helmut,

  2024.

  Do vectors of motion make advertisements more interesting? : the effect of implied motion on interestingness and persuasion [paper].

  In:

  74th Annual ICA Conference, Gold Coast, Australia, 20-24 June 2024.

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