Dr. Anna Zakharova
Dr. Anna Zakharova
ZHAW
School of Management and Law
Centre of Customer Management & e-Commerce
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Position
- Lecturer and Project Leader
- Co-Lead E-com Lab
Focus
- E-commerce
- GenAI
- Digital Marketing
- Entrepreneurship
- AI in Marketing
Teaching
- Head of Study CAS Digital Commerce
- Head of Study CAS Digital Sales and Marketing in B2B
- Head of Study CAS AI in Digital Sales
- Head of Study AI in B2B Marketing
- E-Commerce (MSc)
- Introduction to Marketing (Bachelor)
Experience
- Founder and Owner
SUENE
2023 - today - Senior Strategy Manager
Swarovski
2019 - 2023 - Senior Manager
Simon-Kucher & Partners
2015 - 2019 - Research Associate & Project Leader
University of St. Gallen
2012 - 2015 - Data Analyst Cooperation Doctoral Candidate
AUDI AG
2012 - 2014 - Various Internships
Siemens, BMW, Adidas
2009 - 2013
Education and Continuing education
Education
- Doctor of Philosophy (Ph.D) / Marketing & Quantitative Analysis
University of St. Gallen
2012 - 2015 - Master of Science / Marketing / Marketing Management
University of Mannheim
2010 - 2012 - Bachelor of Science / Business Administration & Management
Ludwig-Maximilian-University Munich
2007 - 2010