Planning and Optimization of marketing campaigns under dyanamical customer behavior
Key Data
Projectlead
Project team
Project partners
SAS Institute AG; afo solutions ag
Project status
completed, 05/2009 - 09/2012
Institute/Centre
Institute of Data Analysis and Process Design (IDP)
Funding partner
CTI
Project budget
448'000 CHF
Technikumstrasse 81
8400 Winterthur