School of Applied Linguistics
Language matters: we investigate the key role played by language and communication, enabling practitioners and society at large to reap practical benefits from linguistics.
School of Applied Psychology
We use scientific methods to clarify psychological problems in the field of applied psychology. Individuals and companies can utilise our findings in their living and working environments.
School of Architecture, Design and Civil Engineering
Our degree and continuing education programmes have close connections with research, thus providing synergies between architects and civil engineers.
School of Health Sciences
We are the largest training and research centre in Switzerland for occupational therapy, midwifery, nursing and physiotherapy, as well as for research and development in these fields.
School of Life Sciences and Facility Management
We are one of the leading Swiss competence centres in the fields of nutrition, health, society and the environment.
School of Engineering
We guarantee excellent degree and continuing education programmes in engineering disciplines. Key R&D focus areas are energy, mobility, information and health.
School of Management and Law
"Building Competence. Crossing Borders." – that’s our credo. It reflects our global mindset and our commitment to quality education, research, and consulting.
School of Social Work
We offer Bachelor’s and Master’s degree programmes in social work, as well as continuing education courses, services and research in our focus areas.
Key Data
Contact us
Projectlead
Prof. Dr. Guido Keel
Project team
Filip Dingerkus, Martin Schuler
Project status
completed, 04/2021 - 10/2021
Funding partner
Bundesamt für Kommunikation BAKOM
Project budget
85'000 CHF
PDF-Document(PDF 10,9 MB)
Native Ads erkennen und beurteilen
2021 Keel, Guido; Dingerkus, Filip; Schuler, Martin
go back
