Large Language Models aaS in Marketing (LLM)
Description
The idea of this project is to develop a Large Language Model (LLM) aaS that offers selection, usage and integration of LLM-based applications to companies. Based on bmq experiences we want to start with content adaption (adaption of an initial content piece to e.g. different social media channels) as an initial use case to shape and test the innovative service. Additional we plan a systematic analysis of use cases along the customer journey.
Key Data
Co-Projectlead
Prof. Dr. Frank Hannich, Michael Kussmaul, Dr. Jochen Wulf
Project team
Project partners
BMQ Partners AG
Project status
completed, 07/2023 - 12/2023
Funding partner
Innovationsscheck / Projekt Nr. 67934.1 INNO-SBM
Project budget
15'000 CHF