Large Language Models aaS in Marketing (LLM)
Beschreibung
The idea of this project is to develop a Large Language Model (LLM) aaS that offers selection, usage and integration of LLM-based applications to companies. Based on bmq experiences we want to start with content adaption (adaption of an initial content piece to e.g. different social media channels) as an initial use case to shape and test the innovative service. Additional we plan a systematic analysis of use cases along the customer journey.
Eckdaten
Co-Projektleitung
Prof. Dr. Frank Hannich, Michael Kussmaul, Dr. Jochen Wulf
Projektteam
Projektpartner
BMQ Partners AG
Projektstatus
abgeschlossen, 07/2023 - 12/2023
Institut/Zentrum
Institut für Datenanalyse und Prozessdesign (IDP); Institut für Marketing Management (IMM)
Drittmittelgeber
Innovationsscheck / Projekt Nr. 67934.1 INNO-SBM
Projektvolumen
15'000 CHF