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Large Language Models aaS in Marketing (LLM)

Beschreibung

The idea of this project is to develop a Large Language Model (LLM) aaS that offers selection, usage and integration of LLM-based applications to companies. Based on bmq experiences we want to start with content adaption (adaption of an initial content piece to e.g. different social media channels) as an initial use case to shape and test the innovative service. Additional we plan a systematic analysis of use cases along the customer journey.

Eckdaten

Co-Projektleitung

Projektpartner

BMQ Partners AG

Projektstatus

abgeschlossen, 07/2023 - 12/2023

Institut/Zentrum

Institut für Datenanalyse und Prozessdesign (IDP); Institut für Marketing Management (IMM)

Drittmittelgeber

Innovationsscheck / Projekt Nr. 67934.1 INNO-SBM

Projektvolumen

15'000 CHF