Omnichannel-Benchmark Study for an international Pharmaceutical Company
Description
Benchmark study on omnichannel marketing in the pharmaceutical sector, including literature research on international best practices, semi-structured HCP customer interviews in three different indication areas and comparative HCP platform analysis.
Key Data
Projectlead
Deputy Projectlead
Project team
Project status
completed, 06/2021 - 10/2021
Funding partner
Pharmaunternehmen
Project budget
47'500 CHF
