The field of performing arts and stage performances is a significant part of global cultural creation, with over 20,000 annual events taking place in more than 650 venues in Switzerland alone. However, smaller events, which make up over 80% of the market, are excluded from digital secondary utilization like Digital Concert Hall, ARTE Concert, New York Metropolitan Opera, etc., due to high production and distribution costs for videos.

YourStage.live, known as "The Netflix of Performing Arts", is revolutionizing the local events industry with professional multi-cam live productions of broadcast quality at affordable prices. The service is designed to meet high standards, offering subscription-based live streams and video-on-demand content.

The dAIrector project aims to develop an autonomous AI system that revolutionizes multicamera live productions through content-oriented camera work and live image direction by incorporating references and optimization suggestions. The dAIrector integrates AI/ML components into an executive service that can dramaturgically design remote controllable audio and video signals (e.g., cameras, microphones). The system allows a few remote operators to coordinate many events simultaneously at different locations and reduce costs for multicamera live productions to a minimum.

With the dAIrector, the declared goal is to reach more than 100,000 subscribers in the streaming market with over 400 annual events.