Dr. Manuel Holler

Work at ZHAW

Position

Lecturer & Researcher @ Product Management Center

Focus

Digital Innovation for Sustainable Product and Service Business

Teaching

• BSc Business Administration
• MSc Business Administration – Major in Marketing

Experience

• Visiting Scholar Positions
  swissnex Boston/NY/China, HPI Potsdam
  11 / 2022 - 09 / 2024
• Digital Product Manager
  ZF Group, Friedrichshafen, Germany
  01 / 2018 - 08 / 2018
• thyssenkrupp Research Lab Associate
  thyssenkrupp, Essen, Germany & Eschen, Liechtenstein
  01 / 2015 - 10 / 2017
• Research Analyst
  Oliver Wyman, Munich, Germany
  04 / 2014 - 11 / 2014
• Internship Positions
  e.g., Porsche, Rodenstock, TUM Create
  02 / 2010 - 11 / 2013

Education and Continuing education

Education

• CAS / Higher & Professional Education
  Zurich University of Applied Sciences (ZHAW)
  09 / 2020 - 07 / 2021
• PhD / Business Innovation
  University of St.Gallen (HSG)
  01 / 2015 - 02 / 2019
• MSc / Mechanical Engineering
  University of Technology Munich (TUM)
  10 / 2011 - 11 / 2013
• BEng / Mechanical Engineering
  University of Applied Sciences Deggendorf (THD)
  10 / 2007 - 03 / 2011

Network

Membership of networks

• Data Innovation Alliance
• Plattform Industrie 4.0
• Swissnex Network
• ZHAW digital / DIZH
• ZHAW entrepreneurship
• ZHAW sustainable
• Swiss Product Management Community
• HSG Research Lab Management of AI
• LinkedIn
• GoogleScholar
• ResearchGate

ORCID digital identifier

ORCID ID: 0000-0003-2992-6678

Projects

• Technology Affordances of the Industrial Metaverse / Project leader / laufend
• Product Market Fit Boost - Peace of Mind for Your Innovation Idea / Team member / laufend
• Product Market Fit for MIROS: Redefining Living Spaces / Project leader / abgeschlossen
• Medical Staffing made Easy / Project leader / abgeschlossen
• Product-market fit for innovative seat cushions for wheelchair users from Reliyoo / Deputy project leader / abgeschlossen
• Effect and Perception of Green Patterns in the Energy Sector / Project leader / abgeschlossen
• Product market fit and requirement for a novel diagnostic device in dermatology and plastic surgery applications / Deputy project leader / abgeschlossen
• Feasibility Evaluation of an Exoskeleton Rehabilitation Service for TWIICE / Project leader / abgeschlossen
• Personalization for Collabree - Sticky Habits Made Easy / Project leader / abgeschlossen
• Waste Action Solution / Co-project leader / abgeschlossen
• Digital Health Application for Cardiac Rehabilitation / Project leader / abgeschlossen
• Virtuosis AI: Deployment as a Diagnostic Tool for Mental Health Conditions / Project leader / abgeschlossen
• Green Patterns / Project leader / abgeschlossen
• AI for Industrial Product, Service & Innovation Management / Project leader / abgeschlossen
• Circular Economy Platform for used laptops / Team member / abgeschlossen
• mympact - The one app for personal sustainability / Project leader / abgeschlossen
• Ampliphi – The Plastic Action & Circular Economy Platform / Project leader / abgeschlossen
• #NFGrapevine NFT – Development of the first Web3 wine brand / Deputy project leader / abgeschlossen
• Verticeuticals – A blockchain-based vertical farming solution for sustainable nutraceutical production / Project leader / abgeschlossen
• Robotic Digital Manufacturing – Shaping Product Market Fit / Project leader / abgeschlossen
• Carbon-Footprint-Management for Timly / Project leader / abgeschlossen
• Enabling industrial companies to efficiently observe machine processes and resolve unplanned machine downtime / Project leader / abgeschlossen
• Innovation Potential Study for Oniri Dream Analysis / Project leader / abgeschlossen
• Concept Development for Trustworthy Phygital Marketplaces / Project leader / abgeschlossen
• Gossik - The Productivity Assistant for the Young & Ambitious / Project leader / abgeschlossen
• Empirical Market Potential Analysis for ResGuard Med – B2B Toolbox for Early Respiratory Crisis Warning / Project leader / abgeschlossen
• Making Society More Resilient – Innovation and Market Potential Analysis for Moodtalk / Project leader / abgeschlossen
• How to Digitize a Textbook? / Deputy project leader / abgeschlossen
• The ZHAW Partner Guide / Deputy project leader / abgeschlossen
• Touchless Robotic Gripper based on Acoustic Levitation / Project leader / abgeschlossen
• Digital Certificates for Luxury Goods – From Product to Ecosystem / Project leader / abgeschlossen
• Making AI Tangible – The ZHAW AI Demonstrator / Project leader / abgeschlossen
• Concept Development for the Digital Management of Car Subscriptions / Project leader / abgeschlossen
• Autonomous Flying Robots – From the Lab to the Industry / Project leader / abgeschlossen
• Development of a Smart Connected Product System for the Industrial Piping Business / Project leader / abgeschlossen
• Back-end Solution for Charging Stations to Advance Electric Mobility / Project leader / abgeschlossen
• Software Platform for Shared Micro Mobility Management / Project leader / abgeschlossen
• Smart Dust – Exploring Technology Affordances in the Industrial Economic Sector / Project leader / abgeschlossen
• Product Requirements for Electric Trucks for Economical and Ecological Logistics / Project leader / abgeschlossen
• Digital Solution for Infection Prevention / Project leader / abgeschlossen
• Requirements for Digital Value-added Services in the Context of Mobility-as-a-Service / Project leader / abgeschlossen
• Concept Development for the Implementation of Smart Cities for Liveable and Sustainable Urban Areas / Project leader / abgeschlossen
• Development of a Modular All-in-One System for the Optimized Use of Flat Roofs / Project leader / abgeschlossen
• Intelligent IoT Solution to Increase Efficiency in Outpatient and Inpatient (Geriatric) Care / Project leader / abgeschlossen
• Conception of an Accommodation Platform to Combat the Vacancy Rate in Switzerland / Project leader / abgeschlossen

Publications

• Holler, Manuel; Dremel, Christian; Hehn, Jennifer; van Giffen, Benjamin; Galeno, Gianluca,

  2022.

  Digitale Plattformen in der Praxis : Einsatz- und Entwicklungsmodelle.

  HMD Praxis der Wirtschaftsinformatik.

  59(5), pp. 1258-1268.

  Available from: https://doi.org/10.1365/s40702-022-00899-0

• Vogt, Helen; Ehrat, Matthias; Fuchs, Rainer; Holler, Manuel,

  2021.

  Welche datenbasierten Servicemodelle sind erfolgsversprechend für KMU der Maschinen‑, Anlagen‑, Elektro- und Metallindustrie?.

  HMD Praxis der Wirtschaftsinformatik.

  58, pp. 521-536.

  Available from: https://doi.org/10.1365/s40702-021-00728-w

• Holler, Manuel; Dremel, Christian; van Giffen, Benjamin; Fuchs, Rainer,

  2020.

  Smart Dust und Micro Robots im industriellen Sektor : Chancen, offene Punkte und Handlungsempfehlungen.

  HMD Praxis der Wirtschaftsinformatik.

  57(6), pp. 1239-1250.

  Available from: https://doi.org/10.1365/s40702-020-00666-z

• Holler, Manuel; Herterich, Matthias; Dremel, Christian; Uebernickel, Falk; Brenner, Walter,

  2018.

  Towards a method compendium for the development of digitised products : findings from a case study.

  International Journal of Product Lifecycle Management.

  11(2), pp. 131-153.

  Available from: https://doi.org/10.1504/IJPLM.2018.092825

• Holler, Manuel; Dremel, Christian; Herterich, Matthias; Uebernickel, Falk; Brenner, Walter,

  2017.

  Product Lifecycle Management im Konzernumfeld : Herausforderungen, Lösungsansätze und Handlungsempfehlungen.

  HMD Praxis der Wirtschaftsinformatik.

  55(1), pp. 133-150.

  Available from: https://doi.org/10.1365/s40702-017-0372-8

• Holler, Manuel,

  2018.

  Understanding product lifecycle management in manufacturing industries.

  St.Gallen:

  HSG Hochschulschrift.

• Holler, Manuel; Dremel, Christian; van Giffen, Benjamin; Fuchs, Rainer,

  2023.

  Smart Dust und Micro Robots im industriellen Sektor : eine Praxisperspektive

  .

  In:

  D'Onofrio, Sara; Meinhardt, Stefan, eds.,

  Robotik in der Wirtschaftsinformatik.

  Wiesbaden:

  Springer.

  pp. 387-399.

  Edition HMD.

  Available from: https://doi.org/10.1007/978-3-658-39621-3_18

• Holler, Manuel; Barth, Linard; Fuchs, Rainer,

  2019.

  Trustworthy product lifecycle management using blockchain technology : experience from the automotive ecosystem

  .

  In:

  Stark, John, ed.,

  Product lifecycle management (volume 4) : the case studies.

  Cham:

  Springer.

  pp. 13-19.

  Decision Engineering ; 30.

  Available from: https://doi.org/10.1007/978-3-030-16134-7_2

• Uebernickel, Falk; Holler, Manuel; Brenner, Walter,

  2017.

  Fallbeispiel : Predictive Analytics im industriellen Servicegeschäft von Linde MH

  .

  In:

  Lemke, Claudia; Brenner, Walter; Kirchner, Kathrin, eds.,

  Einführung in die Wirtschaftsinformatik; Bd. 2: Gestalten des digitalen Zeitalters.

  Heidelberg:

  Springer.

  pp. 178-180.

• Holler, Manuel; Dremel, Christian; van Giffen, Benjamin; Vogt, Helen,

  2022.

  From smart connected products to systems of systems : case study and archetypes [paper].

  In:

  Canciglieri Junior, Osiris; Noël, Frédéric; Rivest, Louis; Bouras, Abdelaziz, eds.,

  Product lifecycle management : green and blue technologies to support smart and sustainable organizations.

  IFIP 18th International Conference on Product Lifecycle Management, Curitiba, Brazil, 11-14 July 2021.

  Cham:

  Springer.

  pp. 3-13.

  IFIP Advances in Information and Communication Technology ; 640.

  Available from: https://doi.org/10.1007/978-3-030-94399-8_1

• Barth, Linard; Ehrat, Matthias; Galeno, Gianluca; Holler, Manuel; Savic, Nikola,

  2022.

  Value generation in the product lifecycle with digital twins : status quo in Swiss companies [paper].

  In:

  Proceedings of the 55th Hawaii International Conference on System Sciences.

  55th Hawaii International Conference on System Sciences (HICSS), virtual, 3-6 January 2022.

  University of Hawaiʻi at Mānoa.

  pp. 4528-4537.

  Proceedings of the 55th Hawaii International Conference on System Sciences.

  Available from: https://doi.org/10.24251/HICSS.2022.551

• Holler, Manuel; van Giffen, Benjamin; Barth, Linard; Fuchs, Rainer,

  2021.

  Smart dust for smart(er) industrial product-service-systems : three strategies and their application [paper].

  In:

  West, Shaun; Meierhofer, Jürg; Ganz, Christopher, eds.,

  Smart services summit : digital as an enabler for smart service business development.

  Third Smart Services Summit 2020, Zurich (online), 23 October - 23 December 2020.

  Springer.

  pp. 15-20.

  Progress in IS.

  Available from: https://doi.org/10.1007/978-3-030-72090-2_2

• Barth, Linard; Ehrat, Matthias; Holler, Manuel; Fuchs, Rainer,

  2021.

  Value creation with digital twins : framework validation and analysis of further development priorities [paper].

  In:

  West, Shauen; Meierhofer, Jürg; Ganz, Christopher, eds.,

  Smart services summit : digital as an enabler for smart service business development.

  Third Smart Services Summit 2020, Zurich (online), 23 October - 23 December 2020.

  Springer.

  pp. 35-47.

  Progress in IS.

  Available from: https://doi.org/10.1007/978-3-030-72090-2_4

• Holler, Manuel; Haarmann, Jens; van Giffen, Benjamin; Frank, Alejandro German,

  2020.

  Smart dust in the industrial economic sector : on application cases in product lifecycle management [paper].

  In:

  Nyffenegger, Felix; Ríos, José; Rivest, Louis; Bouras, Abdelaziz, eds.,

  PLM 2020 : Product Lifecycle Management Enabling Smart X.

  17th IFIP International Conference on Product Lifecycle Management, Rapperswil, Switzerland, 5-8 July 2020.

  Cham:

  Springer.

  pp. 165-175.

  IFIP Advances in Information and Communication Technology ; 594.

  Available from: https://doi.org/10.1007/978-3-030-62807-9_14

• Holler, Manuel; van Giffen, Benjamin; Benzell, Seth; Ehrat, Matthias,

  2020.

  The general data protection regulation in financial services industries : how do companies approach the implementation of the GDPR and what can we learn from their approaches? [paper].

  In:

  82. Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft (VHB 2020), Frankfurt am Main, Germany, 17-20 March 2020.

• Holler, Manuel; Vogt, Helen; Barth, Linard,

  2019.

  Exploring the willingness-to-share data of digitized products in B2B manufacturing industries [paper].

  In:

  Pucihar, Andreja; Kljajić Borštnar, Mirjana; Bons, Roger; Seitz, Juergen; Cripps, Helen; Vidmar, Doroteja, eds.,

  32nd Bled eConference Proceedings.

  32nd Bled eConference - Humanizing Technology for a Sustainable Society, Bled, Slovenia, 16-19 June 2019.

  University of Manbor Press.

  pp. 1065-1072.

  Available from: https://doi.org/10.18690/978-961-286-280-0

• Holler, Manuel; Uebernickel, Falk; Brenner, Walter,

  2018.

  The evolution of IS projects in manufacturing industries : the case of product lifecycle management [paper].

  In:

  Proceedings of the 51st Hawaii International Conference on System Sciences.

  51st Hawaii International Conference on System Sciences (HICSS), Waikoloa Village HI, USA, 3-6 January 2020.

  Honolulu:

  University of Hawai'i at Manoa.

  pp. 4867-4876.

  Available from: https://doi.org/10.24251/HICSS.2018.610

• Holler, Manuel; Uebernickel, Falk; Brenner, Walter,

  2017.

  Defining archetypes of E-collaboration for product development in the automotive industry [paper].

  In:

  Proceedings of the 25th European Conference on Information Systems (ECIS).

  25th European Conference on Information Systems (ECIS), Guimarães, Portugal, 5-10 June 2017.

  Association for Information Systems.

  pp. 113-130.

  Available from: https://aisel.aisnet.org/ecis2017_rp/8/

• Holler, Manuel; Neiditsch, Gerard; Uebernickel, Falk; Brenner, Walter,

  2017.

  Digital product innovation in manufacturing industries : towards a taxonomy for feedback-driven product development scenarios [paper].

  In:

  Proceedings of the 50th Hawaii International Conference on System Sciences.

  50th Hawaii International Conference on System Sciences (HICSS), Waikoloa Village HI, USA, 4-7 January 2017.

  Honolulu:

  University of Hawai'i at Manoa.

  pp. 4726-4735.

  Available from: https://doi.org/10.24251/HICSS.2017.576

• Holler, Manuel; Übernickel, Falk; Brenner, Walter,

  2016.

  Challenges in product lifecycle management : evidence from the automotive supply industry [paper].

  In:

  27th Australasian Conference on Information Systems (ACIS2016), Wollongong, 5-7 December 2016.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-3158

• Holler, Manuel; Übernickel, Falk; Brenner, Walter,

  2016.

  Understanding the business value of intelligent products for product development in manufacturing industries [paper].

  In:

  ICIME 2016 Proceedings of the 2016 8th International Conference on Information Management and Engineering.

  8th International Conference on Information Management and Engineering, Istanbul, Turkey, 2-5 November 2016.

  New York:

  Association for Computing Machinery.

  pp. 18-24.

  Available from: https://doi.org/10.1145/3012258.3012266

• Holler, Manuel; Stöckli, Emanuel; Übernickel, Falk; Brenner, Walter,

  2016.

  Towards understanding closed-loop PLM : the role of product usage data for product development enabled by intelligent properties [paper].

  In:

  29th Bled eConference Proceedings.

  29th Bled eConference - Digital Economy, Bled, Slovenia, June 19-22, 2016.

  AISeL.

  pp. 479-491.

  Available from: https://aisel.aisnet.org/bled2016/13

• Holler, Manuel; Übernickel, Falk; Brenner, Walter,

  2016.

  An e-mail embedded software prototype for knowledge management [paper].

  In:

  CONF-IRM 2016 Proceedings.

  International Conference on Information Resources Management (CONF-IRM), Cape Town, South Africa, 18-20 May 2016.

  AISeL.

  Available from: https://aisel.aisnet.org/confirm2016/65/

• Holler, Manuel; Uebernickel, Falk; Brenner, Walter,

  2016.

  Digital twin concepts in manufacturing industries : a literature review and avenues for further research [paper].

  In:

  Proceedings of the IJIE 2016.

  18th International Conference on Industrial Engineering (IJIE), Seoul, South Korea, 10-12 October 2016.

• Herterich, Matthias M.; Holler, Manuel; Uebernickel, Falk; Brenner, Walter,

  2015.

  Understanding the business value : towards a taxonomy of industrial use scenarios enabled by cyber-physical systems in the equipment manufacturing industry [paper].

  In:

  CONF-IRM 2015 Proceedings.

  CONF-IRM 2015 - International Conference on Information Resources Management, Ottawa, Canada, 18-20 May 2015.

  Association for Information Systems.

  pp. 1-15.

• Holler, Manuel; van Giffen, Benjamin; Seifert, Frank; Mahendra Mistry, Nimesh; Reinshagen, Maya,

  2023.

  AI maturity and business model toolkit [poster].

  In:

  8. F&E-Konferenz zu Industrie 4.0, Rotkreuz, Schweiz, 24. Januar 2023.

• Holler, Manuel,

  2018.

  Mapping the field of product lifecycle management : a bibliometric study.

  St.Gallen:

  Universität St.Gallen.

  Available from: https://www.alexandria.unisg.ch/handle/20.500.14171/100874

• Holler, Manuel; Ehrat, Matthias; Vogt, Helen,

  2020.

  Development of a smart connected product system for the industrial piping business.

  In:

  5. F&E Konferenz zu Industrie 4.0, Zürich, 5. Februar 2020.

• Vogt, Helen; Ehrat, Matthias; Holler, Manuel,

  2020.

  Steigerung der Datenteilbereitschaft in B2B als Grundlage für die Entwicklung von neuen, datenbasierten Services.

  In:

  5. F&E Konferenz zu Industrie 4.0, Zürich, 5. Februar 2020.

Publications before appointment at the ZHAW

• GoogleScholar
• ResearchGate

go back