Dr. Jens Haarmann

Work at ZHAW

Position

Senior Lecturer & Researcher for Product Management

Focus

Product-Market Fit Evaluation in Early-Stage Innovation

Teaching

• In various Msc-, Bsc-, CAS-Courses in Behavioural Design & Product Mgt, Business Idea Testing, Product-Market Fit, Business Development
• MSc HealthTech Summer School for DigH & MedTech Innovators
• Program Lead CAS Health Care Marketing

Experience

• Founder & General Manager
  Zurich Health
  2014 - 2017
• Manager - Product Category Hearing Aids
  Phonak Inc. / Stäfa
  2011 - 2014
• Venture Consultant
  Sofinnova Partner / Paris
  2010 - 2011
• Business Unit Manger Spine
  Johnson & Johnson Medical / Spreitenbach
  2005 - 2010

Education and Continuing education

Education

• PhD Corporate Finance
  University of Zurich
  2003 - 2005
• Master of Business & Economics / Marketing and Finance
  University of Zurich
  2001 - 2003
• MBA Exchange
  Mc Master University, Canada
  2000 - 2001
• 'Vordiplom' Business & Economics
  University of Hohenheim, Stuttgart
  1998 - 2000

Network

Membership of networks

• ZHAW Entrepreneurship
• BetaGammaSigma Business Society
• nternational Society for Innovation Management

Projects

• The Bowel Monitoring System (DigeHealth) / Deputy project leader / laufend
• Medical Staffing made Easy / Deputy project leader / abgeschlossen
• Product-Market Fit Evaluation for an AI-based Dental Imaging Software / Project leader / abgeschlossen
• Product-market fit for innovative seat cushions for wheelchair users from Reliyoo / Team member / abgeschlossen
• Product Market Fit Boost - Peace of Mind for Your Innovation Idea / Team member / abgeschlossen
• ZHAW Summer School for HealthTech Innovators / Project leader / abgeschlossen
• Product market fit and requirement for a novel diagnostic device in dermatology and plastic surgery applications / Project leader / abgeschlossen
• Referral study among primary care physicians on the basis of an online survey / Project leader / abgeschlossen
• Digital Health Application for Cardiac Rehabilitation / Deputy project leader / abgeschlossen
• Virtuosis AI: Deployment as a Diagnostic Tool for Mental Health Conditions / Deputy project leader / abgeschlossen
• A ‘Too-good-to-go' for non-used medicine? A Feasibility Study / Co-project leader / abgeschlossen
• Omnichannel country study for international MedTech company in the dental sector / Project leader / abgeschlossen
• Evaluation of Product-Market Fit for novel endoscopy solution in urology indications / Project leader / abgeschlossen
• Omnichannel-Benchmark Study for an international Pharmaceutical Company / Project leader / abgeschlossen
• Evaluation of the Product-Market Fit and International Expansion Strategy for a Physician-Patient Com Platform / Project leader / abgeschlossen
• Product-Market Fit and Revenue Model Evaluation of an event platform / Project leader / abgeschlossen
• Business experiment testing of a revenue model for an eBoat sharing startup / Project leader / abgeschlossen
• Omnichannel-Benchmark Study for a Pharmaceutical Company / Project leader / abgeschlossen
• Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS) / Team member / abgeschlossen
• Swiss Biodesign Bootcamp for MedTech Innovators / Project leader / abgeschlossen
• Market expansion and product strategy of the 'IBDoc Calprotectin home test' for B2B customers / Project leader / abgeschlossen

Publications

• Haarmann, Jens; Holler, Manuel,

  2024.

  Product-market fit of HealthTech innovation.

  Marketing Review St. Gallen.

  2024(6), pp. 28-35.

• Scheifele, Angelika; Haarmann, Jens,

  2018.

  Digitalisierung als Chance für emotionale Kundenbindung : die Investitionen der SAP im Segelsport

  .

  In:

  Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne, eds.,

  Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis.

  Stuttgart:

  Schäffer-Poeschel.

  pp. 175-183.

• Zwicky, Anja; Stallone, Valerio; Haarmann, Jens,

  2023.

  Generation Y health care professionals and their acceptance of chatbots [paper].

  In:

  Rocha, A.; Adeli, H.; Dzemyda, G.; Moreira, F.; Colla, V., eds.,

  Information Systems and Technologies : WorldCIST 2023.

  11th World Conference on Information Systems and Technologies (WorldCIST), Pisa, Italy, 4-6 April 2023.

  Cham:

  Springer.

  pp. 232-241.

  Lecture Notes in Networks and Systems ; 799.

  Available from: https://doi.org/10.1007/978-3-031-45642-8_23

• Holler, Manuel; Haarmann, Jens; van Giffen, Benjamin; Frank, Alejandro German,

  2020.

  Smart dust in the industrial economic sector : on application cases in product lifecycle management [paper].

  In:

  Nyffenegger, Felix; Ríos, José; Rivest, Louis; Bouras, Abdelaziz, eds.,

  PLM 2020 : Product Lifecycle Management Enabling Smart X.

  17th IFIP International Conference on Product Lifecycle Management, Rapperswil, Switzerland, 5-8 July 2020.

  Cham:

  Springer.

  pp. 165-175.

  IFIP Advances in Information and Communication Technology ; 594.

  Available from: https://doi.org/10.1007/978-3-030-62807-9_14

• Barth, Linard; Ehrat, Matthias; Fuchs, Rainer; Haarmann, Jens,

  2020.

  Systematization of digital twins : ontology and conceptual framework [paper].

  In:

  ICISS 2020 : Proceedings of the 2020 The 3rd International Conference on Information Science and System.

  3rd International Conference On Information Science And Systems ICISS 2020, Cambridge, UK, 19-22 March 2020.

  New York:

  Association for Computing Machinery.

  pp. 13-23.

  Available from: https://doi.org/10.1145/3388176.3388209

• Haarmann, Jens; Hannich, Frank; Lovric, Karlo; Malz, Charlotte; Furchheim, Pia; Heierli, Reto,

  2020.

  Krankenversicherung goes digital – Bereit für den Wandel? : Digital Health und neue Tarifmodelle aus Sicht von Krankenversicherten in Deutschland und der Schweiz.

  BSI Business Systems Integration.

  Available from: https://services.bsi-software.com/studio/public/e/l/health-studie-download-webseite-web

• Bonmarin, Mathias; Haarmann, Jens,

  2020.

  «Let’s Biodesign!» : vom Operationssaal zum disruptiven Medizinprodukt.

  Competence.

  2020, pp. 16-18.

  Available from: https://doi.org/10.21256/zhaw-21265

• Hannich, Frank; Suvada, Adrienne; Haarmann, Jens; Weinstock, Oliver; Schopfer, Heinz,

  2017.

  Dialogmarketing Report Schweiz 2017.

  Dialogmarketing in der Schweiz

  ; 2017.

  Frauenfeld:

  Schweizer Dialogmarketing Verband.

  Available from: https://sdv-dialogmarketing.ch/studie-2017/

• Hüttermann, Marcel; Hannich, Frank; Fuchs, Rainer; Rüeger, Brian; Müller, Steffen; Kübler, David Lucien; Barth, Linard; Haarmann, Jens,

  2017.

  Swiss Marketing Leadership Studie 2017 : Emotionen in einer digitalisierten Welt.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-20097

• Mattes, Urs; Kaiser, Franc; Beswick, Richard; Haarmann, Jens,

  2017.

  The Chinese medtech sector with focus on new regulatory rules.

  Zürich:

  Switzerland Global Enterprise.

• Hüttermann, Marcel; Hannich, Frank; Haarmann, Jens,

  2017.

  PredTour – predicting tourism movements : Analyse und Vorhersage von Besucherströmen in der Grenzregion Bodensee.

  In:

  Jahrestagung der Deutschen Gesellschaft für Tourismuswissenschaft (DGT), Insel Mainau, Deutschland, 9.-11. November 2017.

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