Tania Kaya

Projects

• Effect and Perception of Green Patterns in the Energy Sector / Deputy project leader / abgeschlossen
• Digitalization guide for Repair Cafés / Team member / abgeschlossen
• How to Digitize a Textbook? / Project leader / abgeschlossen
• Design Thinking Projects 2021 / Team member / abgeschlossen
• Qualitative study to explore the motives behind the choice of payment instruments / Team member / abgeschlossen
• Omnichannel-Benchmark Study for a Pharmaceutical Company / Team member / abgeschlossen
• Customer Journey Analysis Houzy AG / Deputy project leader / abgeschlossen
• Customer Lifetime Value AI Toolkit («CLV AI Kit») / Team member / abgeschlossen
• Design Thinking Projects 2020 / Team member / abgeschlossen
• Market expansion and product strategy of the 'IBDoc Calprotectin home test' for B2B customers / Team member / abgeschlossen

Publications

• Kaya, Tania; Stallone, Valerio,

  2022.

  How much are our customers worth? : investigating the ease of use and usefulness of data coopetition for SME [paper].

  In:

  International Conference on Marketing and Technologies (ICMarkTech), Santiago de Compostela, Spain, 1-3 December 2022.

• Stallone, Valerio; Gägauf, Aline; Kaya, Tania,

  2022.

  Who ate all our cookies? : investigating publishers’ challenges caused by changes in third-party cookie tracking [paper].

  In:

  Decker, Stefan; Domínguez Mayo, Francisco; Marchiori, Massimo; Filipe, Joaquim, eds.,

  Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST.

  18th International Conference on Web Information Systems and Technologies (WEBIST), Valletta, Malta, 25-27 October 2022.

  SciTePress.

  pp. 97-104.

  Available from: https://doi.org/10.5220/0011336400003318

• Hannich, Frank; Kaya, Tania; Hüttermann, Marcel,

  2021.

  A customer-centric search for triggers as a basis for marketing automation service design [paper].

  In:

  West, Shaun; Meierhofer, Jürg; Ganz, Christoph, eds.,

  Smart services summit : digital as an enabler for smart service business development.

  Third Smart Services Summit 2020, Zurich (online), 23 October - 23 December 2020.

  Cham:

  Springer.

  pp. 85-93.

  Progress in IS.

  Available from: https://doi.org/10.1007/978-3-030-72090-2_8

• Heierli, Reto; Hannich, Frank; Zimmer, Marcus; Zumstein, Darius; Oehninger, Fabian; Kaya, Tania; Oswald, Carmen; Rettenmund, Michèle,

  2022.

  Customer Management Studie 2022 : Trends, Daten und Nachhaltigkeit.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-2436

• Monard, Frédéric; Uebersax, Hans-Peter; Müller, Melanie; Hannich, Frank; Furchheim, Pia; Kaya, Tania,

  2021.

  Chatbot Studie '21.

  Dübendorf:

  swiss moonshot.

• Rüeger, Brian; Hannich, Frank; Hüttermann, Marcel; Fuchs, Rainer; Suvada, Adrienne; Kübler, David Lucien; Barth, Linard; Heierli, Reto; Rozumowski, Anna; Kiarostami, Tania,

  2018.

  Swiss Marketing Leadership Studie 2018 : Geschwindigkeit vs. Beständigkeit.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-2787

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