Liane Nagengast PhD

Experience

• Senior Research Consultant
  Marketagent Schweiz AG
  02 / 2019 - 11 / 2021
• Assistent Professor / Head of Competence Center for Shopper Marketing
  University of St.Gallen
  02 / 2015 - 02 / 2019
• Postdoctoral Research Fellow
  University of St.Gallen
  02 / 2012 - 01 / 2015
• PhD Student / Research Assistant
  University of St.Gallen
  08 / 2007 - 02 / 2012

Publications

• Bauer, Johannes C.; Morwitz, Vicki G.; Nagengast, Liane,

  2021.

  Interest-free financing promotions increase consumers’ demand for credit for experiential goods.

  Journal of the Association for Consumer Research.

  6(1), pp. 54-66.

  Available from: https://doi.org/10.1086/710250

• Evanschitzky, Heiner; Stan, Valentina; Nagengast, Liane,

  2021.

  Strengthening the satisfaction loyalty link : the role of relational switching costs.

  Marketing Letters.

  33(2), pp. 293-310.

  Available from: https://doi.org/10.1007/s11002-021-09590-8

• Bauer, Johannes C.; Linzmajer, Marc; Nagengast, Liane; Rudolph, Thomas; D'Cruz, Elena,

  2020.

  Gamifying the digital shopping experience : games without monetary participation incentives increase customer satisfaction and loyalty.

  Journal of Service Management.

  31(3), pp. 563-595.

  Available from: https://doi.org/10.1108/JOSM-10-2018-0347

• Nagengast, Liane,

  2012.

  Kunden erfolgreich binden : die Wirkung von Kundenbindungsinstrumenten auf Einstellungen und Kaufverhalten.

  St. Gallen:

  Universität St. Gallen.

  Available from: https://www.e-helvetica.nb.admin.ch/search?urn=bel-223994

• Nagengast, Liane; Thomas, Oliver; Reimann, Olivier; Kucza, Gunther,

  2023.

  Private labels and negative information : effects across retailers [paper].

  In:

  EMAC Regional Conference, Athens, Greece, 27-29 September 2023.

• Reimann, Olivier; Thomas, Oliver; Nagengast, Liane; Kucza, Gunther,

  2023.

  Private labels and negative information : effects within a retailer [paper].

  In:

  EMAC Regional Conference, Athens, Greece, 27-29 September 2023.

• Rudolph, Thomas; Nagengast, Liane; Nitsch, Frauke,

  2017.

  Einkaufstourismus Schweiz 2017 / 2018.

  St. Gallen:

  Universität St. Gallen.

  ISBN 978-3-906057-27-9.

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