Olivier Reimann
Olivier Reimann
ZHAW
School of Management and Law
Department General Management
St.-Georgen-Platz 2
8400 Winterthur
Experience
- Teaching and Research Associate
University of Zurich, Chair of Marketing (Prof. Dr. Martin Natter), Switzerland
09 / 2017 - 08 / 2019 - Research and Teaching Associate
University of Vienna, Chair of Marketing (o. Univ.-Prof. Dipl.-Ing. Dr. Dr. h.c. Udo Wagner), Austria
09 / 2013 - 08 / 2017
Publications
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Thomas, Oliver; Reimann, Olivier,
2022.
The bias blind spot among HR employees in hiring decisions.
German Journal of Human Resource Management.
37(1), pp. 5-22.
Available from: https://doi.org/10.1177/23970022221094523
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Nagengast, Liane; Thomas, Oliver; Reimann, Olivier; Kucza, Gunther,
2023.
Private labels and negative information : effects across retailers [paper].
In:
EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
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Reimann, Olivier; Thomas, Oliver; Nagengast, Liane; Kucza, Gunther,
2023.
Private labels and negative information : effects within a retailer [paper].
In:
EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
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Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,
2022.
Private labels, product harm crises, and cross-brand learning [paper].
In:
Proceedings of the European Marketing Academy.
European Marketing Academy (EMAC) Regional Conference, Kaunas, Lithuania, 21-23 September 2022.
European Marketing Academy.
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Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,
2021.
Attitude formation toward economy, standard and premium private label [paper].
In:
Proceedings 2021 AMA Summer Academic Conference.
2021 AMA Summer Academic Conference, virtual, 4-6 August 2021.
American Marketing Association.
pp. 535-538.
Available from: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf
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Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,
2021.
Do PWYW labels affect internal reference prices and prices paid? [paper].
In:
Williams Bradford, Tonya; Keinan, Anat; Thomson, Matthew, eds.,
Advances in Consumer Research Volume 49.
52nd Annual Conference of the Association for Consumer Research (ACR), virtual, 28-30 October 2021.
Association for Consumer Research.
pp. 523-524.
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Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,
2021.
First insights on brand attitude towards a retailer’s individual private labels [paper].
In:
Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos, eds.,
Advances in National Brand and Private Label Marketing.
8th International Conference on Research on National Brand and Private Label Marketing (NB&PL 2021), online, 22-23 June 2021.
Cham:
Springer.
pp. 20-23.
Springer Proceedings in Business and Economics.
Available from: https://doi.org/10.1007/978-3-030-76935-2_3
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Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,
2020.
In:
20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.