Olivier Reimann
Olivier Reimann
ZHAW
School of Management and Law
Abteilung General Management
St.-Georgen-Platz 2
8400 Winterthur
Berufserfahrung
- Wissenschaftlicher Mitarbeiter
Universität Zürich, Lehrstuhl für Marketing (Prof. Dr. Martin Natter), Schweiz
09 / 2017 - 08 / 2019 - Wissenschaftlicher Mitarbeiter
Universität Wien, Lehrstuhl für Marketing (o. Univ.-Prof. Dipl.-Ing. Dr. Dr. h.c. Udo Wagner), Österreich
09 / 2013 - 08 / 2017
Netzwerk
Mitglied in Netzwerken
Publikationen
-
Thomas, Oliver; Reimann, Olivier,
2022.
The bias blind spot among HR employees in hiring decisions.
German Journal of Human Resource Management.
37(1), S. 5-22.
Verfügbar unter: https://doi.org/10.1177/23970022221094523
-
Nagengast, Liane; Thomas, Oliver; Reimann, Olivier; Kucza, Gunther,
2023.
Private labels and negative information : effects across retailers [Paper].
In:
EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
-
Reimann, Olivier; Thomas, Oliver; Nagengast, Liane; Kucza, Gunther,
2023.
Private labels and negative information : effects within a retailer [Paper].
In:
EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
-
Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,
2022.
Private labels, product harm crises, and cross-brand learning [Paper].
In:
Proceedings of the European Marketing Academy.
European Marketing Academy (EMAC) Regional Conference, Kaunas, Lithuania, 21-23 September 2022.
European Marketing Academy.
-
Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,
2021.
Attitude formation toward economy, standard and premium private label [Paper].
In:
Proceedings 2021 AMA Summer Academic Conference.
2021 AMA Summer Academic Conference, virtual, 4-6 August 2021.
American Marketing Association.
S. 535-538.
Verfügbar unter: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf
-
Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,
2021.
Do PWYW labels affect internal reference prices and prices paid? [Paper].
In:
Williams Bradford, Tonya; Keinan, Anat; Thomson, Matthew, Hrsg.,
Advances in Consumer Research Volume 49.
52nd Annual Conference of the Association for Consumer Research (ACR), virtual, 28-30 October 2021.
Association for Consumer Research.
S. 523-524.
-
Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,
2021.
First insights on brand attitude towards a retailer’s individual private labels [Paper].
In:
Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos, Hrsg.,
Advances in National Brand and Private Label Marketing.
8th International Conference on Research on National Brand and Private Label Marketing (NB&PL 2021), online, 22-23 June 2021.
Cham:
Springer.
S. 20-23.
Springer Proceedings in Business and Economics.
Verfügbar unter: https://doi.org/10.1007/978-3-030-76935-2_3
-
Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,
2020.
In:
20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.