Dr. Oliver Thomas

Work at ZHAW

Position

Dep. Programme Director MSc Business Administration - Major Marketing; Senior Lecturer in Research Design, Entrepreneurship, Marketing, Strategic Management and Negotiation Management; Academic research in the field of Entrepreneurship and Marketing

Focus

Research focus: cognitive psychology in entrepreneurship and marketing. Expertise: Corporate strategy, corporate governance, start-up financing, quantitative research

Teaching

Lecturer in Research Design, Entrepreneurship, Fact-Based Marketing, International Marketing, Strategic Management and Negotiation Management

Experience

• Senior lecturer
  ZHAW
  09 / 2018 - today
• Senior lecturer
  Münster University of Applied Sciences
  07 / 2014 - 07 / 2018
• Project Manager/Managing Director for South America
  German Cooperative Banking Association
  09 / 2011 - 06 / 2014
• Various positions (credit analyst, corporate client advisor)
  Banking sector
  09 / 1997 - 09 / 2005

Education and Continuing education

Education

• PhD / Business Administration
  Philipps University Marburg
  09 / 2014 - 03 / 2018
• Master (M.Sc.) in Management / Business Administration
  HHL Leipzig Graduate School of Management
  07 / 2009 - 07 / 2011
• Bachelor (B.A.) / German-Latin American Business Administration
  University of Applied Sciences Münster (Double degree with Universidad Nacional, Costa Rica)
  09 / 2005 - 12 / 2008
• Banking Specialization / Banking
  Frankfurt School of Finance & Management
  09 / 1999 - 09 / 2001

Network

ORCID digital identifier

ORCID ID: 0000-0002-1634-6589

Publications

• Thomas, Oliver,

  2022.

  Entrepreneurship education : which educational elements influence entrepreneurial intention?.

  Industry and Higher Education.

  37(3), pp. 328-344.

  Available from: https://doi.org/10.1177/09504222221121065

• Thomas, Oliver; Reimann, Olivier,

  2022.

  The bias blind spot among HR employees in hiring decisions.

  German Journal of Human Resource Management.

  37(1), pp. 5-22.

  Available from: https://doi.org/10.1177/23970022221094523

• Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,

  2021.

  Can sports sponsorship affect consumers’ motivation for sports consumption?.

  Journal of Promotion Management.

  28(7), pp. 893-922.

  Available from: https://doi.org/10.1080/10496491.2021.2009611

• Thomas, Oliver; Wulf, Torsten,

  2021.

  Success factors of academic entrepreneurship education : a new approach.

  International Journal of Entrepreneurship and Small Business.

  43(4), pp. 531-547.

  Available from: https://doi.org/10.1504/IJESB.2021.117346

• Thomas, Oliver; Wulf, Torsten,

  2019.

  Entrepreneurship education and intention to start a business : the moderating role of cognitive biases.

  International Journal of Entrepreneurial Venturing.

  11(5), pp. 413-439.

  Available from: https://doi.org/10.1504/IJEV.2019.10021564

• Thomas, Oliver,

  2018.

  Two decades of cognitive bias research in entrepreneurship : what do we know and where do we go from here?.

  Management Review Quarterly.

  68(2), pp. 107-143.

  Available from: https://doi.org/10.1007/s11301-018-0135-9

• Thomas, Oliver,

  2018.

  New venture creation : the role of entrepreneurship education and cognitive biases.

  Marburg:

  Philipps-Universität Marburg.

• Nagengast, Liane; Thomas, Oliver; Reimann, Olivier; Kucza, Gunther,

  2023.

  Private labels and negative information : effects across retailers [paper].

  In:

  EMAC Regional Conference, Athens, Greece, 27-29 September 2023.

• Reimann, Olivier; Thomas, Oliver; Nagengast, Liane; Kucza, Gunther,

  2023.

  Private labels and negative information : effects within a retailer [paper].

  In:

  EMAC Regional Conference, Athens, Greece, 27-29 September 2023.

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,

  2022.

  Private labels, product harm crises, and cross-brand learning [paper].

  In:

  Proceedings of the European Marketing Academy.

  European Marketing Academy (EMAC) Regional Conference, Kaunas, Lithuania, 21-23 September 2022.

  European Marketing Academy.

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,

  2021.

  Attitude formation toward economy, standard and premium private label [paper].

  In:

  Proceedings 2021 AMA Summer Academic Conference.

  2021 AMA Summer Academic Conference, virtual, 4-6 August 2021.

  American Marketing Association.

  pp. 535-538.

  Available from: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,

  2021.

  Do PWYW labels affect internal reference prices and prices paid? [paper].

  In:

  Williams Bradford, Tonya; Keinan, Anat; Thomson, Matthew, eds.,

  Advances in Consumer Research Volume 49.

  52nd Annual Conference of the Association for Consumer Research (ACR), virtual, 28-30 October 2021.

  Association for Consumer Research.

  pp. 523-524.

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,

  2021.

  First insights on brand attitude towards a retailer’s individual private labels [paper].

  In:

  Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos, eds.,

  Advances in National Brand and Private Label Marketing.

  8th International Conference on Research on National Brand and Private Label Marketing (NB&PL 2021), online, 22-23 June 2021.

  Cham:

  Springer.

  pp. 20-23.

  Springer Proceedings in Business and Economics.

  Available from: https://doi.org/10.1007/978-3-030-76935-2_3

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,

  2020.

  How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity.

  In:

  20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.

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