Dr. Gioia Volkmar

Work at ZHAW

Position

• Senior Lecturer
• Head of Program CAS AI Marketing Organisation
• Head of AI Marketing Lab
• Head of Continuing Education Course Basics of AI in Marketing
• Head of Continuing Education Education Course Ethics & Law of AI in Marketing

Teaching

• CAS Marketing Organisation
• CAS Marketing Automation & Artificial Intelligence
• International Business (Bsc)

Professional development teaching

• Continuing education course in Basics of AI in Marketing
• Continuing education course in Ethics & Law of AI in Marketing

Publications

• Rüeger, Brian; Volkmar, Gioia,

  2024.

  Unternehmen zwischen Hype & Schock.

  SWA Jahresbericht 2023 : The AI Revolution.

  pp. 14-17.

  Available from: https://swa-asa.ch/wAssets/docs/jahresberichte/de/2023-jahresbericht-swa.pdf

Publications before appointment at the ZHAW

• Volkmar, G., Fischer, P. M., & Reinecke, S. (2022). Artificial Intelligence and Machine Learning: Exploring Drivers, Barriers, and Future Developments in Marketing Management. Journal of Business Research, 149(10), 599-614.
• Volkmar, G. (2022). Artificial Intelligence in Managerial Decisions: Understanding Perceived Responsibility and Willingness to Accept Recommendations. Proceedings of the American Marketing Association, 33(1), 571-582.
• Volkmar, G. (2022). Managerial Decisions in Marketing: The Individual Perception of Explainable Artificial Intelligence. Smart Innovation, Systems and Technologies, 279(1), 15-21.
• Volkmar, G., Reinecke, S., & Fischer, P. M. (2021). Künstliche Intelligenz im Marketing: Möglichkeiten und Herausforderungen. Die Unternehmung: Swiss Journal of Business Research and Practice, 75(3), 359-375.
• Volkmar, G. (2021). Managerial Decisions in Marketing: The Individual Perception of Explainable Artificial Intelligence. ICMarkTech'21 - International Conference on Marketing and Technologies of 2021, Tenerife.
• Volkmar, G. (2020). How Can Marketing Managers Thrive in the Age of Artificial Intelligence? Marketing and Smart Technologies, 167(1), 444-448.
• Volkmar, G. (2020). Intelligent Systems: Towards Understanding the Perceived Responsibility for Managerial Decisions in Marketing. Proceedings of the European Marketing Academy, 49, (64541).
• Volkmar, G. (2019). How Can Marketing Manager Thrive in the Age of Artificial Intelligence? ICMarkTech'19 - International Conference on Marketing and Technologies of 2019, Porto.
• Volkmar, G. (2019). Wie können Marketing Manager im Zeitalter von AI erfolgreich sein? Forschungstagung Marketing, Berlin.
• Exploring Artificial Intelligence in Marketing Management : Understanding Managers Perceptions towards Artificial Intelligence

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