This professional development course is aimed primarily at individuals from the following areas:

• Executives: Individuals working in marketing who are interested in the application of AI in marketing or who wish to engage with the ethical and regulatory challenges of AI.
• Technology oriented marketing professionals: Marketing experts with a strong interest in the potential and current use cases of the latest AI technologies in marketing, who want to expand their skills in this field.
• Professionals from other industries: Individuals working in other sectors who are interested in exploring the opportunities and applications of AI in marketing.
• SMEs: Employees and executives from small and medium-sized enter- prises who want to enhance their skills in AI in marketing and leverage the benefits of this technology for their business.

After completing this professional development course, you will be able to independently implement AI-based marketing strategies in your company while considering the associated ethical and legal aspects. In particular, you will have learned to:

• Understand the use of AI technologies in marketing and leverage their potential for increasing efficiency, personalization, and automation.
• Apply current AI tools and techniques in practice, for tasks such as con- tent creation and supporting data-driven decision-making.
• Analyze case studies and best practices to develop your own AI marketing strategy.
• Identify the ethical and legal challenges of implementing AI in marketing and take appropriate measures.
• Understand the role of humans in AI-driven processes and integrate it effectively.
• Plan and implement an AI-driven marketing strategy for your company or department.

We place great emphasis on practical content delivery and intensive exchange between lecturers and students. Our professional development courses have always been characterized by close connections with the participants. Digital knowledge transfer is an integral part of the learning process. Regardless of the format, we ensure close support, individual guidance, and ample space for exchange and interaction.

• Tools not only enhance the learning experience but also strengthen your personal digital skills.
• Workshops, exercises, and group discussions lead to a diverse and engaging learning experience.
• You benefit from personalized support throughout the learning process.
• Digital learning days reduce travel time for everyone involved. This gives you more time for other things, and you can attend classes from anywhere - it's a win-win for you and the environment.

The course stands out for its methodological diversity. In addition to lectures, presentations, exercises, and best-practice case studies, great importance is placed on the practical application of the content and the intensive exchange between lecturers and students.

You have the choice:
Either you choose the online course (in English)
or the in-person course in Winterthur (in German).

Dr. Gioia Volkmar
Dr. Valerio Stallone
Dr. Anne Scherer

Applications will be processed in the order in which they are received.