Institute of Marketing Management
“Communication must take place at eye level and be authentic. Customers want to know whether a company really is what it claims to be.”
Prof. Dr. Steffen Müller, Head ad interim Institute for Marketing Management
The Institute of Marketing Management covers the entire spectrum of modern marketing – through consulting, research and development, degree and continuing education programs. We work together with large corporations, SMEs, and private individuals as well as partner universities in Switzerland and on an international level. Thanks to our well-established network, we are able to offer you a comprehensive source of knowledge, which is being constantly updated.
The Institute of Marketing Management (IMM) covers all areas of modern marketing - from research and consulting to teaching and continuing education. Our collaboration spans large companies, SMEs, private individuals and national and international partner universities. Through our extensive network and continuous development of our knowledge, we offer innovative solutions and in-depth know-how for your marketing challenges.
The institute offers comprehensive expertise in various areas of marketing management:
Specialist centers:
- Customer Management & E-Commerce
- Digital Marketing & Marketing Technology
- Behavioral Insights & Pricing
- Customer Experience & Service Design
- Product Management
- AI in Marketing & Communications
Labs:
- MarTech Lab
- AI Marketing Lab
- E-Commerce Lab
- Pricing Lab
- Sustainability Lab
- Service Lab X
News-Wall
News
Artificial Intelligence and Asian Platforms are Changing Online Retail
Continuing Education
Our broad range of continuing education programs is designed to convey scientifically based content in a practically oriented manner. We employ outstanding lecturers and rely on a state-of-the-art infrastructure to provide a well-balanced learning experience.
Research & Consulting
In our practice-oriented research and consulting, we work closely with companies and organizations to develop tailor-made solutions for current challenges. From student projects and contract research to government-funded projects (Innosuisse), we offer various forms of cooperation. Our specialist units support you in clarifying strategic issues, be it optimizing your brand, using social media or validating new product ideas. With sound analysis and a deep understanding of your customers, we work together to develop innovative solutions.
Swiss Payment Research Center (SPRC)
Since 2012, the Institute of Marketing Management (IMM) at the ZHAW School of Management and Law has been operating the Swiss Payment Research Center (SPRC), a competence center that combines the marketing expertise of the IMM with the payment industry. The aim of the SPRC is to research cashless payment transactions as an independent competence center. In cooperation with the financial sector and other partners, key issues relating to payments are investigated and the results published. The affiliated Service Lab offers the SPRC state-of-the-art infrastructure for its research work.