This professional development course is primarily aimed at individuals from the following areas:

• Executives: Individuals working in marketing who are interested in the ethical and regulatory challenges of using AI.
• Professionals: People from other industries who wish to expand their knowledge and learn about the ethical and legal pitfalls of AI usage.
• SMEs: Executives and employees of small and medium-sized enter- prises who want to deepen their understanding of AI and ethics, and the related challenges.
• Individuals interested in ethical and regulatory challenges of AI: People who want to engage deeply with the ethical and legal implications of AI usage.

After completing this professional development course, you will be able to understand the ethical and legal challenges of using AI in marketing and apply it responsibly in your company. Specifically, you will have learned the following:

• Understanding the ethical and legal risks of using AI in marketing.
• Acquiring in-depth knowledge about the protection of personal data.
• Grasping the importance of transparency and explainability in the application of AI technologies to build trust with customers and stakeholders.
• Analyzing ethical issues using case studies.
• Recognizing and effectively utilizing the human role in AI-driven processes.

We place great emphasis on practical content delivery and intensive exchange between lecturers and students. Our professional development courses have always been characterized by close connections with the participants. Digital knowledge transfer is an integral part of the learning process. Regardless of the format, we ensure close support, individual guidance, and ample space for exchange and interaction.

• Tools not only enhance the learning experience but also strengthen your personal digital skills.
• Workshops, exercises, and group discussions lead to a diverse and engaging learning experience.
• You benefit from personalized support throughout the learning process.
• Digital learning days reduce travel time for everyone involved. This gives you more time for other things, and you can attend classes from anywhere - it's a win-win for you and the environment.

The course stands out for its methodological diversity. In addition to lectures, presentations, exercises, and best-practice case studies, great importance is placed on the practical application of the content and the intensive exchange between lecturers and students.

You have the choice:
Either you choose the online course (in English)
or the in-person course in Winterthur (in German).

Dr. Gioia Volkmar
 

Applications will be processed in the order in which they are received.