Continuing education course in Ethics & Law of AI in Marketing
At a glance
Qualification:
Continuing education course in Ethics & Law of AI in Marketing
Start:
20.02.2025, 03.04.2025, 08.05.2025
Duration:
Costs:
CHF 975.00
Location:
- ZHAW School of Management and Law / Campus St.-Georgen-Platz, 8401 Winterthur
- Online
Language of instruction:
German, English
Objectives and content
Target audience
This professional development course is primarily aimed at individuals from the following areas:
- Executives: Individuals working in marketing who are interested in the ethical and regulatory challenges of using AI.
- Professionals: People from other industries who wish to expand their knowledge and learn about the ethical and legal pitfalls of AI usage.
- SMEs: Executives and employees of small and medium-sized enter- prises who want to deepen their understanding of AI and ethics, and the related challenges.
- Individuals interested in ethical and regulatory challenges of AI: People who want to engage deeply with the ethical and legal implications of AI usage.
Objectives
After completing this professional development course, you will be able to understand the ethical and legal challenges of using AI in marketing and apply it responsibly in your company. Specifically, you will have learned the following:
- Understanding the ethical and legal risks of using AI in marketing.
- Acquiring in-depth knowledge about the protection of personal data.
- Grasping the importance of transparency and explainability in the application of AI technologies to build trust with customers and stakeholders.
- Analyzing ethical issues using case studies.
- Recognizing and effectively utilizing the human role in AI-driven processes.
Methodology
We place great emphasis on practical content delivery and intensive exchange between lecturers and students. Our professional development courses have always been characterized by close connections with the participants. Digital knowledge transfer is an integral part of the learning process. Regardless of the format, we ensure close support, individual guidance, and ample space for exchange and interaction.
- Tools not only enhance the learning experience but also strengthen your personal digital skills.
- Workshops, exercises, and group discussions lead to a diverse and engaging learning experience.
- You benefit from personalized support throughout the learning process.
- Digital learning days reduce travel time for everyone involved. This gives you more time for other things, and you can attend classes from anywhere - it's a win-win for you and the environment.
The course stands out for its methodological diversity. In addition to lectures, presentations, exercises, and best-practice case studies, great importance is placed on the practical application of the content and the intensive exchange between lecturers and students.
More details about the implementation
You have the choice:
Either you choose the online course (in English)
or the in-person course in Winterthur (in German).
AI Marketing Lab
The AI Marketing Lab offers access to one-day seminars and workshops where you can expand your knowledge of AI in marketing, apply it in a practical setting, and exchange ideas with other company representatives.
- 10% discount on AI Marketing Lab membership for professional development course participants.
- Opportunity to assess the current AI maturity of your company.
Professional Development Course: Basics of AI in Marketing
10% discount on the in-depth professional development course "Basics of AI in Marketing" for participants.
External lecturer: Paula Cipierre
Paula Cipierre has been Director of Data Ethics and Innovation at ada Learning GmbH since January 2024. Prior to that, she was responsible for data protection and data ethics at Palantir Technologies in Europe. She graduated summa cum laude from Princeton University in 2012 with a bachelor's degree in French literature, European cultural studies, and Near Eastern studies. She then went on to earn master's degrees in Public Policy from the Hertie School of Governance in Berlin and in Media, Culture, and Communication from New York University. Most recently, she completed an LLM in Information Technology Law with distinction at the University of Edinburgh while working full time. Paula is a certified data protection officer (GDDcert. EU), certified information security auditor/lead auditor (TÜV Süd), certified information privacy professional/Europe (CIPP/E) and AI governance professional (AIGP) (both from the IAPP).
Paula co-authored the book "From Artificial to Augmented Intelligence: What we can learn from art to shape the future with software." She received a 2023 McCloy Fellowship on Global Trends from the American Council on Germany to conduct research in Berlin, New York and D.C. on "German and U.S. Perspectives on AI Governance," and was named an Atlantik-Brücke Young Leader in 2024. Paula lives and works in Berlin.
Enquiries and contact
-
Head of Program:
Dr. Gioia Volkmar
+41 58 934 62 76
E-Mail -
Administration:
Customer Service Weiterbildung
+41 58 934 79 79
E-Mail -
This continuing education programme gives you access to the ZHAW Marketing Management Community
Provider
Institute of Marketing Management
Instructors
Application
Information for applicants
Applications will be processed in the order in which they are received.
General terms and conditions
| Start | Application deadline | Registration link |
|---|---|---|
| 20.02.2025 | 13.02.2025 | Online course (in English) |
| 03.04.2025 | 27.03.2025 | The in-person course in Winterthur (in German) |
| 08.05.2025 | 01.05.2025 | Online course (in English) |