Alnatura Brand Tracking 2023

Description

Situation: Alnatura must know its strengths and weaknesses in a stagnant organic food market. Task: Survey Swiss consumers about various brand KPIs. Success: The tracking reveals that Alnatura holds a solid third place in the Swiss organic food market, is perceived positively, and all strategic image items point in the desired direction. The tracking also shows that the brand lacks unique selling points and that the price perception deviates from reality.