Dr. Wolfgang Schäfer

Work at ZHAW

Position

• Lead Research and Publikation Hub
• Program Head CAS Customer Experience Management
• Program Head CAS Immersive Marketing

Projects

• What influence does the Metaverse have on the development of the Swiss live communications industry? / Team member / abgeschlossen
• Micromate – Learning support through digital learning assistant / Project leader / abgeschlossen
• Collaborative Workshop Solution in Augmented and Virtual Reality / Project leader / abgeschlossen
• Chatbots in the professional training of students with low information literacy skills. / Project leader / abgeschlossen
• Mobile 3D/360° live event solution - virtual copresence for touristic experiences / Project leader / abgeschlossen
• Swiss Payment Monitor 2020/2021 / Team member / abgeschlossen
• Autonomous Flying Robots – From the Lab to the Industry / Deputy project leader / abgeschlossen

Publications

• Rozumowski, Anna; Schäfer, Wolfgang; Klaas, Michael,

  2020.

  Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destination.

  Athens Journal of Tourism.

  7(4), pp. 191-208.

  Available from: https://doi.org/10.30958/ajt.7-4-1

• Kotowski, Wolfgang,

  2019.

  Ambivalent consumer networks coping with conflicts.

  Zürich:

  Universität Zürich.

• Schmidli, Fabienne; Schäfer, Wolfgang; Hannich, Frank; Labaronne, Leticia; Rettenmund, Michèle,

  2024.

  Experience intermediaries facilitating entry into the XR innovation ecosystem : a case study in the event and entertainment industry [paper].

  In:

  17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024.

  AIMAC.

  Available from: https://airdrive.eventsair.com/eventsairwesteuprod/production-leading-public/beb9680120594e519238e16f378684a2

• Zumstein, Darius; Kotowski, Wolfgang,

  2020.

  Success factors of e-commerce : drivers of the conversion rate and basket value [paper].

  In:

  Kommers, Piet; Bontchev, Boyan; Isaias, Pedro, eds.,

  Proceedings of the 18th International Conference e-Society 2020.

  18th International Conference e-Society, Virtual Conference, 2-4 April 2020.

  IADIS Press.

  pp. 43-50.

• Hüttermann, Marcel; Hannich, Frank; Labaronne, Leticia; Leuschen, Lara; Schäfer, Wolfgang; Wyss, Saskia,

  2021.

  Events Schweiz 2021.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-23954

• Heierli, Reto; Furchheim, Pia; Hannich, Frank; Rüeger, Brian; Crowden, Catherine; Fuchs, Rainer; Suvada, Adrienne; Müller, Steffen; Klaas, Michael; Bächler, Jesse; Kotowski, Wolfgang; Barth, Linard; Stallone, Valerio; Dietrich, Dennis; Caleta, Marija,

  2019.

  Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-18748

• Schäfer, Wolfgang,

  2020.

  Nostalgia and the personal truth : an empirical study on narrative identities in brand management.

  In:

  Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020.

• Rozumowski, Anna; Kotowski, Wolfgang; Klaas, Michael,

  2020.

  Voice search : a new customer experience for swiss tourism.

  In:

  16th Annual International Conference on Tourism, Athens, 8-11 June 2020.

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