Practical Orientation
The General Management modules not only teach helpful approaches and concepts for the analysis, assessment, and design of companies. You will be asked continually to apply these approaches to specific situations and identify their strengths and weaknesses.
You will work through case studies, handle project orders from partner companies, and participate in simulations. In various modules, you will also work on joint projects with a partner company and get feedback from practitioners, all of which is not only demanding but also highly instructive.
"With their analyses of incentive mechanisms in the circular economy, the students provided us with valuable ideas and food for thought. I was particularly impressed by the professional presentation of their results."
Patrik Geisselhardt
Managing Director of Swiss Recycling, practical partner of the “GM Forum” module
"I still benefit from my semester abroad in South Africa because my experience in an international environment has shaped me not only on a professional but also on a personal level. Nothing could have prepared me better for my position in a multicultural company.“
Stefanie Meyer
Planning & Analytics Consultant, Valantic
"I’m glad that the specialization gave me the opportunity to develop a broad understanding of all business activities. In the HCM elective, I was able to acquire a deeper understanding of HR, which helps me in my daily work and in managing employees. And as simple as it sounds, I still benefit from the tips and tricks I learned in the rhetoric and communication classes when I give presentations."
Jarina Jauch
Chapter Lead People Operations & HR Project Manager, Deloitte
"Every day, I have to adjust to new situations and face new challenges. The module ‘Strategic Project Management’ at ZHAW taught me to structure and plan projects. This has helped me to set priorities and achieve important milestones."
Sidonia Egli
Brand & Marketing Manager Switzerland, Planted
"My current area of responsibility has an international orientation, so I’m glad that I was able to acquire the necessary intercultural skills for this during my studies, especially in the ‘Advanced International Business’ module."
Dario Salza
Head Planning & Projects, Bucher Municipal AG
"My Bachelor's thesis gave me the opportunity to take an in-depth theoretical look at the employee life cycle. In addition, being a mentor in the Future Kids program taught me how to foster a young person's strengths. This combination was the ideal preparation for my current work."
Isabel Karst
Human Resources Trainee, Canon EMEA
Towards the end of the specialization period of study, questions become more and more open-ended, and students become more and more aware of how the different areas have to intermesh in advancing the business of a company.
In Tune with Companies
With a degree in General Management, you will become a business all-rounder and can support companies in their business development in an international as well as a digitalized environment.
Along the way, you will be supported by lecturers who know what the corporate world is doing today, and what the future will bring, because they work with companies on current problem solutions.
In their blogs, our institutes and centers regularly report on their collaboration in key areas of general management:
- Current Topics in Marketing blog.zhaw.ch/marketingmanagement/
- Current Topics in Human Capital Management blog.zhaw.ch/humancapital/
- Current Topics in Entrepreneurship blog.zhaw.ch/entrepreneurship/
- Current Topics in Business Information Technology blog.zhaw.ch/winsights/
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Come to one of our information events and find out more about our Bachelor's programs. We look forward to meeting you!
Career Services supports the successful transition from study to work as well as your personal career development.