International Business Seminar Series: Entanglement of Process and Content in Strategic Sensemaking
In this session of the International Business Seminar Series, Prof. David Seidl explores the dynamic interplay between strategy process and content in strategic planning. Through a longitudinal case study, he reveals how sensemaking shapes strategic outcomes, offering fresh insights into the hidden influences that drive strategy development.
Strategic sensemaking involves not only interpreting strategy content but also understanding the process through which it emerges. In a longitudinal case study of an international finance firm, Prof. David Seidl examines how sensemaking of the strategy process unfolds during strategic planning. His findings reveal the close interplay between process and content sensemaking and how their dynamic interaction shapes the resulting strategy.
Date
Start date: 26 March 2025, 12.30 pm
Location
ZHAW School of Management and Law, Building SW, Room 221, and online
Organizer
ZHAW International Management Institute
Theaterstrasse 17
8401
Winterthur
+41 58 934 46 26
info.imi@zhaw.ch
ZHAW International Management Institute