Move fast and hype things? The role of framing in how new ventures navigate moral legitimacy amid the hype
In her current lecture as part of the International Business Seminar Series, Prof. Elena Dalpiaz deals with questionable practices of hyped companies that cause them to lose their moral legitimacy.
Surprisingly, it is often companies with morally questionable strategies that are able to successfully win over important investor groups and employees. And this despite the fact that their amoral behavior has put themselves and others in an economically threatening situation.
In a longitudinal study of a hyped fintech company, Elena Dalpiaz analyzes how these companies manage to get back on track. Her study presented in the lecture revealed the role of two remarkable processes: "hype perverting" and "hype replacing".
Dr. Elena Dalpiaz is an Associate Professor of Strategy at Imperial College London. Her field of research involves strategy, entrepreneurship, and organization theory. Further she teaches competitive strategy and management of culture.
Her research has been published in several leading journals such as Academy of Management Journal, Administrative Science Quarterly, Organization Science, Strategic Management Journal, Journal of Business Venturing, Entrepreneurship Theory and Practice, Advances in Strategic Management, Strategic Organization.