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School of Management and Law

Interview in the Handelszeitung: 25 years of MAS Business Administration at Lilienberg

As part of the HZ special "Continuing Education & Career," a double interview was published featuring Susanne Grüner, Director of the Unternehmerforum Lilienberg in Ermatingen, and Christian Olivier Graf, Program Director of the MAS Business Administration at the ZHAW. The discussion covers entrepreneurial success logic, empathy, and a unique learning environment.

“One of the key messages of our program is to promote critical and interconnected thinking. Places like Lilienberg contribute to this by offering space for reflection and dialogue. Here, you have the opportunity to step away from daily life and develop new ideas. That's something often lost in the digital world.”

— Christian Olivier Graf

For a quarter of a century, selected sessions of the ZHAW continuing education course MAS Business Administration/Master of Business Administration (MBA) have been held at the Unternehmerforum Lilienberg in Ermatingen, Switzerland. In celebration of this anniversary, Swiss Handelszeitung presents a discussion on the importance of this special location and its role in the entrepreneurial and personal development of students.