Paper accepted for the Academy of Management Annual Meeting
Dr. Albena Björck and Prof. Dr. Fredrik Hacklin present their study at the Annual Conference of the Academy of Management, the leading conference for management science and practice, in Seattle.
Our research "Winning over the Market Orientation Trap: A Dynamic Process Model of Market Orientation Evolution", coauthored by Albena Björck, Henrik Sievers, Antti Ainamo, Jari Salo and Fredrik Hacklin, has been accepted for presentation at the 82nd Annual Meeting of the Academy of Management in Seattle. The conference will be held August 5-9, 2022.
More info about the conference:
The 82nd Annual Meeting of the Academy of Management
