Publications
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Steinmann, Cary,
2011.
Marketing in the Hyperreality [paper].
In:
6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG, Barcelona, Spain, 9-11 April 2010.
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Rios-Morales, Ruth; Crotts, John C.,
2011.
Sales force technology for the hospitality industry
.
In:
Ordonez de Pablos, Patricia; Tennyson, Robert D.; Zhao, Jingyuan, eds.,
Global hospitality and tourism management technologies.
Hershey:
IGI Global.
pp. 136-150.
Available from: https://doi.org/10.4018/978-1-61350-041-5.ch009
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Barthelmess, Petra; Hannich, Frank; Weissert, Susanne,
2011.
Swiss-South Korean comparative study on image perception and ecological orientation.
Swiss Federal Department of Foreign Affairs (FDFA).
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Rios-Morales, Ruth; Brennan, Louis,
2010.
The Emergence of SWFs and the European Perspective
.
In:
Brennan, Louis, ed.,
The emergence of southern multinationals : their impact on europe.
Basingstoke:
Palgrave Macmillan.
pp. 242-260.
Available from: https://doi.org/10.1057/9780230306165
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Lang, Clemens; Winistörfer, Herbert,
2010.
IO new management.
2010(5), pp. 24-27.
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Steinmann, Cary,
2009.
De gustibus non est disputandum.
persönlich : das Schweizer Kommunikationsmagazin für Entscheider und Meinungsführer.
Available from: https://www.persoenlich.com/allgemeines/de-gustibus-non-est-disputandum-316579
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Steinmann, Cary,
2009.
persönlich : das Schweizer Kommunikationsmagazin für Entscheider und Meinungsführer.
Available from: http://www.persoenlich.com/kategorie-werbung/ein-m-verwirrter-289188
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Prandini, Markus,
2009.
Studierende als Brückenbauer zwischen Kulturen.
Competence.
2009(1), pp. 23-25.
Available from: https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-nr1.pdf
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Hallier Willi, Christine; Melewar, TC,
2008.
In:
Proceedings of the 4th International Colloquium of AM's Brand, Corporate Identity and Reputation SIG.
4th International Colloquium of AM's Brand, Corporate Identity and Reputation SIG, Atlanta GA, USA, 2008.
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Winistörfer, Herbert,
2008.
ISO 26000 Social Responsibility : nützliches Hilfsmittel oder zusätzliche Belastung?.
Management und Qualität.
38(12), pp. 17-20.