Leading Research Output in the Institute of Marketing Management (IMM)

Quality in teaching and research is a top priority at the SML. Publications in designated journals are an important effect of all these efforts. On this page we present a selection of recent relevant publications by SML faculty in journals that are among the best in their category in the ABDC and FT50 journal rankings.

Institute of Marketing Management (IMM)

Altwicker-Hámori, Szilvia; Ackermann, Kurt Alexander; Furchheim, Pia; Dratva, Julia; Truninger, Dominique; Müller, Steffen; Wieber, Frank,

2024.

Risk factors for smoking in adolescence : evidence from a cross-sectional survey in Switzerland.

BMC Public Health.

24(1), pp. 1165.

Available from: https://doi.org/10.1186/s12889-024-18695-4
Salonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; Karjaluoto, Heikki,

2024.

Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement.

Industrial Marketing Management.

2024(118), pp. 12-26.

Available from: https://doi.org/10.1016/j.indmarman.2024.02.002
Yoshida, Masayuki; Biscaia, Rui; Uhrich, Sebastian; Gordon, Brian S.; Hüttermann, Marcel; Nakazawa, Makoto,

2023.

Fan engagement behavior : validation of a theory-based scale.

Journal of Sport Management.

38(2), pp. 133-150.

Available from: https://doi.org/10.1123/jsm.2023-0075
Müller, Steffen; Seiler, Roger; Völkle, Melanie,

2023.

Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industry.

International Journal of Market Research.

66(2-3), pp. 303-320.

Available from: https://doi.org/10.1177/14707853231219648
Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael,

2023.

Enhancing digital advertising with blockchain technology.

Journal of Interactive Marketing.

59(1), pp. 76-98.

Available from: https://doi.org/10.1177/1094996823118554
Ebert, Nico; Ackermann, Kurt A.; Bearth, Angela,

2022.

When information security depends on font size : how the saliency of warnings affects protection behavior.

Journal of Risk Research.

26(3), pp. 233-255.

Available from: https://doi.org/10.1080/13669877.2022.2142952
Ho, Kenneth Fu Xian; Liu, Fang; Tarabashkina, Liudmila; Volery, Thierry,

2022.

Cross-cultural differences in consumers' attention to food labels.

British Food Journal.

124(12), pp. 4888-4904.

Available from: https://doi.org/10.1108/BFJ-07-2021-0751
Hüttermann, Marcel; Kunkel, Thilo,

2022.

The influence of non-transactional fan engagement on merchandise consumption.

Sport Marketing Quarterly.

2022(31), pp. 48-61.

Available from: https://doi.org/10.32731/SMQ.311.0322.04
Salonen, Anna; Zimmer, Marcus; Keränen, Joona,

2021.

Theory development in servitization through the application of fsQCA and experiments.

International Journal of Operations & Production Management.

41(5), pp. 746-769.

Available from: https://doi.org/10.1108/IJOPM-08-2020-0537
Zimmer, Marcus; Salonen, Anna; v. Wangenheim, Florian,

2020.

Business solutions as market signals that facilitate product sales.

Industrial Marketing Management.

91, pp. 30-40.

Available from: https://doi.org/10.1016/j.indmarman.2020.07.014
Hüttermann, Marcel; Trail, Galen T.; Pizzo, Anthony D.; Stallone, Valerio,

2020.

Esports sponsorship : an empirical examination of esports consumers’ perceptions of non-endemic sponsors.

Journal of Global Sport Management.

Available from: https://doi.org/10.1080/24704067.2020.1846906
Ghesla, Claus; Grieder, Manuel; Schmitz, Jan; Stadelmann, Marcel,

2020.

Pro-environmental incentives and loss aversion : a field experiment on electricity saving behavior.

Energy Policy.

2020(137).

Available from: https://doi.org/10.1016/j.enpol.2019.111131
Seiler, Roger; Beurer-Züllig, Bettina; Rozumowski, Anna,

2020.

The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study.

Journal of Applied Business and Economics.

22(9), pp. 38-47.

Available from: https://doi.org/10.33423/jabe.v22i9.3666
Furchheim, Pia; Martin, Christian; Morhart, Felicitas,

2019.

Being green in a materialistic world : consequences for subjective well‐being.

Psychology & Marketing.

37(1), pp. 114-130.

Available from: https://doi.org/10.1002/mar.21285
Ackermann, Kurt Alexander; Murphy, Ryan O.,

2019.

Explaining cooperative behavior in public goods games : how preferences and beliefs affect contribution levels.

Games.

10(1), pp. 15-48.

Available from: https://doi.org/10.3390/g10010015
Hüttermann, Marcel; Thimm, Tatjana; Hannich, Frank; Bild, Christine,

2019.

Requirements for future digital visitor flow management.

Journal of Tourism Futures.

5(3), pp. 241-258.

Available from: https://doi.org/10.1108/JTF-03-2019-0023
Fleiß, Jürgen; Ackermann, Kurt Alexander; Fleiß, Eva; Murphy, Ryan O.; Posch, Alfred,

2019.

Social and environmental preferences : measuring how people make tradeoffs among themselves, others, and collective goods.

Central European Journal of Operations Research.

Available from: https://doi.org/10.1007/s10100-019-00619-y

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