Altwicker-Hámori, Szilvia; Ackermann, Kurt Alexander; Furchheim, Pia; Dratva, Julia; Truninger, Dominique; Müller, Steffen; Wieber, Frank,

2024.

Risk factors for smoking in adolescence : evidence from a cross-sectional survey in Switzerland.

BMC Public Health.

24(1), S. 1165.

Verfügbar unter: https://doi.org/10.1186/s12889-024-18695-4

Salonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; Karjaluoto, Heikki,

2024.

Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement.

Industrial Marketing Management.

2024(118), S. 12-26.

Verfügbar unter: https://doi.org/10.1016/j.indmarman.2024.02.002

Yoshida, Masayuki; Biscaia, Rui; Uhrich, Sebastian; Gordon, Brian S.; Hüttermann, Marcel; Nakazawa, Makoto,

2023.

Fan engagement behavior : validation of a theory-based scale.

Journal of Sport Management.

38(2), S. 133-150.

Verfügbar unter: https://doi.org/10.1123/jsm.2023-0075

Müller, Steffen; Seiler, Roger; Völkle, Melanie,

2023.

Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industry.

International Journal of Market Research.

66(2-3), S. 303-320.

Verfügbar unter: https://doi.org/10.1177/14707853231219648

Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael,

2023.

Enhancing digital advertising with blockchain technology.

Journal of Interactive Marketing.

59(1), S. 76-98.

Verfügbar unter: https://doi.org/10.1177/1094996823118554

Ebert, Nico; Ackermann, Kurt A.; Bearth, Angela,

2022.

When information security depends on font size : how the saliency of warnings affects protection behavior.

Journal of Risk Research.

26(3), S. 233-255.

Verfügbar unter: https://doi.org/10.1080/13669877.2022.2142952

Ho, Kenneth Fu Xian; Liu, Fang; Tarabashkina, Liudmila; Volery, Thierry,

2022.

Cross-cultural differences in consumers' attention to food labels.

British Food Journal.

124(12), S. 4888-4904.

Verfügbar unter: https://doi.org/10.1108/BFJ-07-2021-0751

Hüttermann, Marcel; Kunkel, Thilo,

2022.

The influence of non-transactional fan engagement on merchandise consumption.

Sport Marketing Quarterly.

2022(31), S. 48-61.

Verfügbar unter: https://doi.org/10.32731/SMQ.311.0322.04

Salonen, Anna; Zimmer, Marcus; Keränen, Joona,

2021.

Theory development in servitization through the application of fsQCA and experiments.

International Journal of Operations & Production Management.

41(5), S. 746-769.

Verfügbar unter: https://doi.org/10.1108/IJOPM-08-2020-0537

Zimmer, Marcus; Salonen, Anna; v. Wangenheim, Florian,

2020.

Business solutions as market signals that facilitate product sales.

Industrial Marketing Management.

91, S. 30-40.

Verfügbar unter: https://doi.org/10.1016/j.indmarman.2020.07.014

Hüttermann, Marcel; Trail, Galen T.; Pizzo, Anthony D.; Stallone, Valerio,

2020.

Esports sponsorship : an empirical examination of esports consumers’ perceptions of non-endemic sponsors.

Journal of Global Sport Management.

Verfügbar unter: https://doi.org/10.1080/24704067.2020.1846906

Ghesla, Claus; Grieder, Manuel; Schmitz, Jan; Stadelmann, Marcel,

2020.

Pro-environmental incentives and loss aversion : a field experiment on electricity saving behavior.

Energy Policy.

2020(137).

Verfügbar unter: https://doi.org/10.1016/j.enpol.2019.111131

Seiler, Roger; Beurer-Züllig, Bettina; Rozumowski, Anna,

2020.

The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study.

Journal of Applied Business and Economics.

22(9), S. 38-47.

Verfügbar unter: https://doi.org/10.33423/jabe.v22i9.3666

Furchheim, Pia; Martin, Christian; Morhart, Felicitas,

2019.

Being green in a materialistic world : consequences for subjective well‐being.

Psychology & Marketing.

37(1), S. 114-130.

Verfügbar unter: https://doi.org/10.1002/mar.21285

Ackermann, Kurt Alexander; Murphy, Ryan O.,

2019.

Explaining cooperative behavior in public goods games : how preferences and beliefs affect contribution levels.

Games.

10(1), S. 15-48.

Verfügbar unter: https://doi.org/10.3390/g10010015

Hüttermann, Marcel; Thimm, Tatjana; Hannich, Frank; Bild, Christine,

2019.

Requirements for future digital visitor flow management.

Journal of Tourism Futures.

5(3), S. 241-258.

Verfügbar unter: https://doi.org/10.1108/JTF-03-2019-0023

Fleiß, Jürgen; Ackermann, Kurt Alexander; Fleiß, Eva; Murphy, Ryan O.; Posch, Alfred,

2019.

Social and environmental preferences : measuring how people make tradeoffs among themselves, others, and collective goods.

Central European Journal of Operations Research.

Verfügbar unter: https://doi.org/10.1007/s10100-019-00619-y