This project will explore data visualization as a semiotic, aesthetic and discursive resource in society. Through both theoretical and empirical studies, the project will respond to questions related to how data visualizations can be described as a distinct text and media type, to their roles in the genres and social practices in which they are involved, and to their potentials concerning current challenges facing our society. The project is administered at the University of Agder (Norway) and funded by the Norwegian Research Council. The IAM Institute of Applied Media Studies is a project partner in this project.