Maya Gadgil
Maya Gadgil
ZHAW
School of Management and Law
Abteilung International Business
Theaterstrasse 17
8400 Winterthur
Netzwerk
Mitglied in Netzwerken
- Zürcher Handelskammer (Vertretung SML, International Business)
- Swiss Indian Chamber of Commerce (Vertretung SML, International Business)
- Handelskammer Winterthur (Vertretung SML,International Business)
- Schweizerischer Marketingclub, Sektion Winterthur
- International Club Winterthur
Publikationen
-
Björck, Albena; Gadgil, Maya,
2024.
Marrying crisis preparation and strategic planning
.
In:
Diers-Lawson, Audra; Schwarz, Andreas; Meissner, Florian; Ravazzani, Silvia, Hrsg.,
Risk and crisis communication in Europe : towards integrating theory and practice in unstable and turbulent times.
London:
Routledge.
S. 28-37.
Verfügbar unter: https://doi.org/10.4324/9781003375296-4
-
Pedrazzi, Camilla; Duma, Fabio; Gadgil, Maya,
2021.
.
In:
Mosca, Fabrizio; Casalegno, Cecilia; Gallo, Rosalia, Hrsg.,
Developing Successful Global Strategies for Marketing Luxury Brands.
Hershey:
IGI Global.
S. 230-260.
Verfügbar unter: https://doi.org/10.4018/978-1-7998-5882-9.ch013
-
Duma, Fabio; Labati, Florence; Brunetti, Gianluca; Gadgil, Maya,
2020.
Mastering the digital transformation as a heritage luxury fashion brand
.
In:
Marché et Organisations.
Editions L' Harmattan.
S. 33-54.
Verfügbar unter: https://doi.org/10.3917/maorg.037.0033
-
Gadgil, Maya; Guhl, Selina; Björck, Albena,
2021.
In:
Proceedings of the Global Fashion Management Conference 2021.
Global Fashion Management Conference, Seoul, Korea, 5-7 November 2021.
Global Alliance of Marketing & Management Associations.
S. 231-235.
Verfügbar unter: https://doi.org/10.15444/GFMC2021.04.02.01
-
Duma, Fabio; Gadgil, Maya,
2019.
In:
2019 Global Fashion Management Conference at Paris, Paris, France, 11-14 July 2019.
Global Alliance of Marketing & Management Associations.
S. 554-564.
Verfügbar unter: https://doi.org/10.15444/GFMC2019.05.08.02
-
Duma, Fabio; Gadgil, Maya,
2018.
In:
2018 Global Marketing Conference at Tokyo Proceedings.
2018 Global Marketing Conference, Tokyo, 26-29 July 2018.
Global Alliance of Marketing & Management Associations.
S. 1494-1502.
Verfügbar unter: https://doi.org/10.15444/GMC2018.12.08.01
-
Enzmann, Patricia; Gadgil, Maya; McKnight, Scott,
2023.
In:
34th Annual Conference of the International Association for Business and Society (IABS), Bath, United Kingdom, 5-11 June 2023.
-
Duma, Fabio; Gadgil, Maya,
2018.
The rise of independent niche luxury brands in the era of masstige.
In:
Monaco Symposium on Luxury, Monaco, 12-13 April 2018.
INSEEC U..