Dr. Laura Noll
Dr. Laura Noll
ZHAW
School of Management and Law
Zentrum für Kulturmanagement
Gertrudstrasse 8
8400 Winterthur
Arbeit an der ZHAW
Tätigkeit
Executive Education Lead & Senior Researcher, Zentrum für Kulturmanagement (ZKM)
Arbeits- und Forschungsschwerpunkte
- Kunstökonomie
- Kunstsoziologie
- Kunstmarktforschung
Lehrtätigkeit
- Einführung ins Wissenschaftliche Arbeiten, CAS Marketing Management & DAS Marketing Executive, Universität St.Gallen
- Funktionales Marketing, Master in Marketing Management, Universität St.Gallen
- Angewandte Forschungsprojekte, Master in Marketing Management, Universität St.Gallen
Berufserfahrung
- Kunstreferentin & Projektmanagerin Art x Science Office
Universität Zürich, Fachstelle für Kunst und Wissenschaft
02 / 2024 - heute - Projektleiterin Weiterbildung für Unternehmen
Universität St. Gallen, Institut für Marketing & Customer Insight
05 / 2022 - 10 / 2023 - Leiterin Competence Center for Art+
Universität St.Gallen
02 / 2022 - 10 / 2023 - Wissenschaftliche Mitarbeiterin
Universität St.Gallen, Institut für Marketing & Customer Insight
06 / 2018 - 05 / 2022 - Marketing & Development
Karl & Faber Kunstauktionen
01 / 2017 - 06 / 2018 - Studentische Hilfskraft
Zeppelin Universität
09 / 2015 - 09 / 2016
Aus- und Weiterbildung
Ausbildung
- Postdoc in Management (Marketing) / Kunstökonomie
Universität St.Gallen
05 / 2022 - 10 / 2023 - PhD in Management (Track: Marketing) / Kunstökonomie
Universität St.Gallen
06 / 2018 - 05 / 2022 - Visiting PhD / Kulturökonomie
Copenhagen Business School
11 / 2021 - 12 / 2021 - Master of Arts in General Management / Management
Zeppelin Universität
09 / 2014 - 09 / 2016 - Bachelor of Arts in Communication, Culture & Management / Kunst- & Kulturmanagement
Zeppelin Universität
01 / 2011 - 06 / 2014
Weiterbildung
- BNF Nationales Qualifierungsprogramm
Universität Bern
07 / 2024 - CAS Hochschuldidaktik
Universität St.Gallen
10 / 2023 - Early Career Programme
Universität St.Gallen
02 / 2022 - PhD Summer School „Critical Studies in the Art Market“
Zeppelin Universität
07 / 2015
Netzwerk
Mitglied in Netzwerken
- ACEI Association for Cultural Economics International
- TIAMSA The International Art Market Studies Association
Social Media
Publikationen vor Tätigkeit an der ZHAW
- Reinecke, S., & Noll, L. (2023). Aktives Preismanagement. Springer Fachmedien.
- Noll, L. (2022). Understanding Prices at Art Auctions: A Conceptual Framework for the Auction Price Mechanism. Doktorarbeit, Universität St. Gallen.
- Theiss, V. & Noll, L. (2021). The Effect of Price Changes in Luxury Goods. Marketing Review St. Gallen, 39 (1), 24–31.
- Nixdorf, J. & Noll, L. (2020). Kunstmarkt: Hypes, Trends, Geschmackskonzentrationen. Marketing Review St.Gallen, 37(6), 6-10.
- Noll, L. (2024). From Value to Price at Art Auctions: Understanding the Dynamics of Art Markets. 7th Annual Conference of The International Art Market Studies Association. Multiple Art Markets in An Expanding World: Artists, Agents, Networks, Exchange. Universität Melbourne, Melbourne, Australia.
- Bernet, V. & Noll, L. (2023). Green Transition: A Theoretical Framework for the Integration of Cultural, Social, Environmental and Economic Sustainability in Art Museum Strategy. Workshop: Rethinking Culture and Creativity. The Challenge of Sustainability. Museums and green transition. Universität Turin, Turin, Italien.
- Noll, L. (2023). The Role of Marketing in Auction Prices: Understanding Price Determinants and Underlying Market Dynamics. ACEI’s 22nd International Conference on Cultural Economics. Center for Cultural Affairs (CCA), Indiana University, Bloomington, Indiana, USA.
- Noll, L. (2023). Understanding the Dynamics at Art Auctions: A Conceptual Framework for the Auction Price Mechanism. ACEI’s 22nd International Conference on Cultural Economics: Special Session on the Art Market. Center for Cultural Affairs (CCA), Indiana University, Bloomington, Indiana, USA.
- Noll, L., Bille, T. & Meier, C. (2023). Auction Houses as Gatekeepers: Gender Effects on the Secondary Art Market. “Tools for the Future #8” workshop by The International Art Market Studies Association (TIAMSA). Louisiana State University, Baton Rouge, Louisiana, USA.
- Noll, L., Bille, T. & Meier, C. (2022). An Investigation of Gender Effects in the Secondary Art Market: a Biased Auction Market? 6th North American Workshop on Cultural Economics, by the Association of Cultural Economics International in conjunction with the Southern Economic Association. Fort Lauderdale, FL, USA.
- Noll, L. (2022). Record Prices at International Art Auctions: Understanding the Power and Limits of Marketing. Swiss Academy of Marketing Science (SAMS) Conference 2022. Luzern, Schweiz.
- Noll, L. (2021). Understanding Prices at International Art Auctions: An Inductive Theory for Valuation. ACEI2020+1. Young Researchers Workshop. Online.
- Meier, C. & Noll, L. (2021). Gender Diversity: a Biased Auction Market? 21st Conference on Cultural Economics, ACEI2020+1. Online. – für den Young Researcher Award berücksichtigt
- Noll, L. (2020). Price Determinants on the Secondary Art Market: A Mixed-Method Approach to Improved Estimation at International Fine Art Auctions. EMAC European Marketing Academy Annual Conference 2020. Doktorandenkolloquium. Budapest, Ungarn.
- Noll, L. (2020). The Art Market & New Tech: Marketing Unique Goods by Means of AI?, VHB German Academic Association of Business Research Annual Conference. Frankfurt, Deutschland.
- Noll, L. (2019). Predicting Price Estimates at Art Auction: A Valuation Framework For “Pricing the Priceless”. Research Conference Marketing. Berlin, Deutschland.
- Noll, L. (2019). The Effects of Physical Experiences on Perceived Value and Price Acceptance. AMA American Marketing Association Winter Conference. Austin, TX, USA.
- Noll, L. (2018). Added-Value Creation in Experience-Based Retail Marketing. Oxford Retail Futures Conference. Saïd Business School, Oxford, England.
- Noll, L. & Meier, C. (2020). Gender Diversity: A Biased Auction Market? HSG Focus, «Diversity», 03/2020.
- Noll, L. (2019). „Art-Flipper“ und Kunst als Investment. alma 01/2019.
- Noll, L. (2019). All Y Want for Christmas .... HSG Focus, „Management“ - Forschung, 04/2019.