Green Patterns

Beschreibung

The Intention-Action-Gap is a critical hurdle for a sustainable world. This Digital-Future-Fund-Project aims to develop and leverage “Green Patterns” for digital user interface design. In analogy to “Dark Patterns” which often lead to negative behavior, these patterns should inspire users towards ecological behavior.

Eckdaten

Projektleitung

Dr. Manuel Holler

Projektteam

Dr. Kurt Alexander Ackermann, Prof. Dr. Pia Furchheim, Dr. Helen Vogt

Projektstatus

abgeschlossen, 04/2023 - 12/2023

Institut/Zentrum

Institut für Marketing Management (IMM)

Drittmittelgeber

ZHAW digital / Digital Futures Fund

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